preview

Canyon Ranch Case Study

Better Essays

Canyon Ranch: A Case Analysis Introduction Recreation is an important need of most individuals at present. With all the pressure acquired from work, a way to relax and relieve the stress is indeed necessary. Going to beaches and resorts is one good way to relax. Canyon Ranch, however, is not just any place for vacation. What makes this place different from others is its objective that is not only focused on bringing relaxation but also quality and healthiness in each of its clients. A vacation spot known for its health spas, Canyon Ranch has been considered a pioneer for setting the standard for health resorts since 1979. Currently, Canyon Ranch offers both health resorts and spaclubs in various places within the United States. In …show more content…

For instance, it has its own company website that can be improved for enhanced advertising and customer service. A more interactive website for example, may be used by the firm. The company also has the finances to employ other means of promoting its products and services. Though some of the operations of the company apply computerization technology, Canyon Ranch may use this innovation to enhance its customer services as well as the company operations. Competition is the most direct threat of the company. As the aim of the company is to provide relaxation and quality living, things or activities that can provide the same benefit are considered a direct competitor. C. Analysis of Industry/ Demand and Competition Competitors: Strengths and Weaknesses Canyon Ranch has a number of direct competitors, and in fact, this aspect is the company’s major threat. Most of the firm’s competitors have either a very high spa or very high health and healing component. Though these components serve as the competitors’ main strength, they are particularly weak in terms of variety. Spas are generally aligning themselves to the medical field; hence the services of experts and professionals such as dermatologists, plastic surgeons, nutritionists and physical therapists are highly accessible to these places. The convergence of medicine and spa services is considered a potential

Get Access