Prepared for Powder Mountain Resort By: Student Date: 02/26/2011 Table of Contents Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace 1 Table of Contents 2 Executive Summary………………………………………………………………………………………………………………………………………………3 Selection of the e-Business for the Project……………………………………………………………………………………………………………7 Environmental Analysis of the Marketplace…………………………………………………………………………………………………………9 Targeted Market
Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher
C H A P T E R 2 FINANCIAL REPORTING F E A T U R E S T O R Y TILLMAN J. FERTITTA Tillman J. Fertitta’s entrepreneurial spirit and financial astuteness have helped him create a highly successful $600 million restaurant company, Landry’s Restaurants, Inc. Business Week recently listed Landry’s Restaurants, Inc., as twenty-sixth on their list of the ‘‘Top 100 Growth Companies.’’ Forbes listed Landry’s fifth on its roster of ‘‘The 200 Best Small
9-512-016 REV: OCTOBER 15, 2011 ANITA ELBERSE MICHAEL CHRISTENSEN Lady Gaga (A) “Let’s get everyone in a room to discuss what to do,” said Troy Carter, manager of up-and-coming pop star Lady Gaga, to his assistant as he walked into his Santa Monica office. It was September 2009, a week after the MTV Video Music Awards (VMAs) ceremony that had seen Gaga win a coveted Best New Artist award and that had featured a spectacular performance of her hit song Paparazzi—ending with the singer-songwriter
Description…………………………………………………….Page 4 History of Fracking.....................……………………………………………………..Page 5 Cultural Context………………………………………………………………………Page 8 Pros……………………………………………………………………………………Page 8 Cons…………………………………………………………………………………..Page 11 Context Summary…………………………………………………………………….Page 16 Media Influence………………………………………………………………………Page 17 Fracking Fluids……………………………………………………………………….Page 18