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Strategic Report for the Callaway Golf Company http://economics-files.pomona.edu/jlikens/SeniorSeminars/harknessconsulting2008/pdfs/Callaway.pdf External Analysis Competitive Analysis Callaway Golf (ELY) operates in the Sporting and Athletics Goods Manufacturing Industry Segment (NAICS Code 339920). ELY’s operations are split into five primary segments: drivers, irons, putters, golf balls and accessories. Products in the drivers category include drivers, fairway woods and hybrids sold under

Introduction •Troon Golfis the leading premier luxury golf management, development and marketing company in the world. •Manages world-class golf courses, golf clubs, and resorts around the world. •Provides comprehensive solutions to almost all golf facility operations and developments. History, Development & Growth •Founded in 1990 by Dana Garmany. •Headquartered in Scottsdale, Arizona. •Largest third party manager of golf and club operations. •197 golf courses worldwide. •Provide extraordinary guest

Case #3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s, golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small, hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment, such as golf clubs, golf balls, and the like

Callaway Golf Company (CGC) excelled in designing, development, manufacture and marketing of Golf clubs and accessories. Established in 1982, the publicly traded company recorded a steady growth in sales from $5million in 1988 to $800 million in 1997. This was possible due to clarity in vision of its CEO Ely Callaway, which was aimed at making a satisfying product which was uncommon and enjoyable for the average player rather than professionals. The revolutionary clubs were sold to professional as

THE MARKET More than two decades ago, Ely Callaway set out to build a company that would bring more enjoyment and game improvement to golfers of all skill levels. He accomplished much of that goal in 1991, introducing a technological wonder called the Big Bertha Driver. By creating in Big Bertha a larger clubhead without adding weight, the late founder of Callaway Golf Company turned the most-feared club into the most-loved almost overnight. The driver became the fastest-selling club at retail

Case #3 Analysis Competition in the Golf Equipment Industry in 2009 Raquel Brickerson MGT 495 CRN 22164538 Table of Contents The Five Forces Model of Competition………………………………..pg.1 Driving Forces…………………………………………………………..pg.2 Marketplace changes……………………………………………………pg.3 Strategic Map…………………………………………………………....pg.3 Attractive or Unattractive……………………………………………….pg.3-4 Strategic Map Model……………………………………………………pg.5

The Callaway Real Estate Limited Partnership was formed on January 1, 2015. Their business consists of purchasing, constructing, and managing residential real estate. Currently, Callaway is under the accrual method of accounting and has a calendar year end. Under the partnership agreement, Callaway has one general partner, Tambour Properties Inc., who provides all staff and services. In return, Tambour receives an annual management fee of 5% of gross rental income earned by the partnership. The other