Running head: CASE ANALYSIS OF FRITO-LAY
Case Analysis of Frito-Lay
MKT610: Marketing Strategies
Jane Student
Davenport University
Terry O’Connor, Ph.D.
June 15, 2010
Table of Contents
Purpose and Overview 3
Analysis of Our Past and Current Situations 3
External Opportunities We Could Exploit 4
External Threats That May Impeded Success 4
Internal Strengths on Which to Capitalize 4
Internal Weaknesses to Overcome 4
Assumptions on Which the Strategies are Based 5
Marketing Strategies That Emerge from the SWOT 5
Summary and Request for Action 5
References 7
Case Analysis of Frito-Lay Company
Purpose and Overview The purpose of this analysis is to determine the most viable
…show more content…
Sales for our new dip are forecasted to be $10 million in the next year alone (Kerin, Peterson, pg. 118). In the next sections I will identify the external threats and opportunities, and the internal strengths and weaknesses that exist for our company and how they relate to the further development of a strong vegetable dip market share. External Opportunities That Could Be Exploited The following is a list of the external opportunities I believe we can exploit: • 33 percent of dip sales are linked to vegetables. • Research has indicated that sour cream-based dips are the most popular dip type. • There is an increased trend among consumers for healthier eating options such as those provided with vegetable dips. • No major competitor has introduced a shelf-stable dip for vegetables. • The competition is less formidable and more fragmented.
External Threats That May Impede Success External threats that may impede our success include: • Most competition is regional thus we are forced to compete on a regional basis to gain market share. • Distribution through produce warehouses is typically desired.
Internal Strengths on Which to Capitalize Our internal strengths on which I believe we should capitalize are: • We have proven success with our line of dip products. • Our
Second, should Taco Bell continue to use approved genetically modified substances in its food? Third, which steps should Taco Bell take in order to communicate with Kraft? Fourth, what brand damage has been caused, if any? And how can it be mitigated? Fifth, should Taco Bell contact media outlets regarding this issue or allow Kraft to take the lead given that it manufactured the corn shells?
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must
Problem Statement: Should Frito-Lay’s, the sales leader in the shelf-stable dip category, take an aggressive approach promoting its “chip dips”, or pursue the vegetable dip category?
Develop product lines by introducing vegetable sandwiches (Appendix 4) shows an increase in cash inflow from 155% in 2013 to 319% in 2015
Businesses are not only faced with competition within the industry they operate in. They also face competition from businesses in other industries.
Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by
Competition being one of the major issues that often must be addressed in the business world, it is important for a firm to learn on ways to reduce the impact of the competition. Competition is definitely an important factor in helping a business
1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category?
Trader Joe’s has internally created a brand for its company using a different strategy as compared to other supermarkets. Its approach of effective relationship-building program pleases customers through unrivaled customer service. This case study presents many factors that play a part in their customer relations strategy. Trader Joe’s does not focus on advertising. Rather, it focuses on effective internal communications with employees to build strong customer relationships. Trader Joe’s takes a progressive approach to internal communications by allowing their employees to bring their own creativity to the workplace, by providing them with the context in which their role contributes to the business success, and asking for employees
projections. But as the company finished its 2010 fiscal year at the end of April—with financial
As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has
Foods Fantastic Company is a public company which mainly operating regional grocery store in Maryland. This Company relies on application programs, such as bar-code scanner, to entre sales to the system. The FFC majority depends on the computer system to run their business. Based on this situation, the Information General Controls review is necessary for this company as the reason that ITGC is the foundation of every categories of the internal control.
The current trends include a shift away from junk foods, a growing interest in healthier/beneficial products, and the trend for personalization through customization or seeking in a wide
Whole Foods Market (WFM) was founded in 1980 as a single local grocery store by John Mackey for natural and health foods. By 1991, WFM had 10 up-and-running stores with revenues of about $92.5 million in United States Dollars (USD), and a net income of about $1.6 million in USD. In 1992 WFM became a publicly traded company with its stock trading on the NASDAQ. By 2006 Whole Foods Market had progressed into the world’s largest retail chain of natural and organic foods supermarket. As of September 2007 WFM has 276 stores up-and-running. 263 of the stores are located throughout 37 of the U.S. and the District of Columbia. 7 of the stores are in Canada and 6 in the U.K.
Other environmental influences, such as competition, may fuel the company’s desire to create more and better products that could well determine their location and standing in the global market. Increase in the number of competitors for the same line of products may mean that there