Organizational Behavior Case Study 10.1: Electrolux Cleans Up

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Case Study 10.1: Electrolux Cleans Up
Amanda M. Green
BUS5450 – Organizational Behavior
Dr. McKibbin
August 10, 2012

Electrolux Cleans Up
The housewives of today rely on innovation to produce household products with the capabilities of simplifying their jobs at home. Companies, such as Electrolux, have teams of employees assigned to the task of creating new kitchen appliances and cleaning products geared around the needs of the world that can take their company to next level in modern technology. With the fierce competition threatening the success of Electrolux, the company revamps their strategy by appointing Hans Straberg as the new Chief Executive. The strain on the company’s finances left Mr. Straberg with no choice but to …show more content…

This allowed them to discuss out loud what they felt needed to be done in order to produce exactly what the consumers wanted. It was the ultimate think tank. His reason for this was so that everyone could be on the same page. Based on the case study, prior to this every department did its own thing which leads to complications down the line.
The most beneficial thing that came out of the collaboration was the ability to nip the problems from the beginning. It saves so much time and money if the problem can be stopped or prevented in general. For instance, during the case study when designers wanted the “Breeze” to be smaller, the engineer Frucco was able to tell them right from the start that the charging station wouldn’t fit in a smaller model (Ivancevich, Konopaske, & Mattenson, 2011). It saved time by not having to create a model and recreate it.
These minor details are what set Electrolux apart from the competition. The company’s ability to function as a team allowed them to gain different perspectives and create in a shorter time period than the rest. The case study proves that when it comes to the consumers, they do not care about price as much as they do effectiveness. If the product gives the consumer exactly what they need and want, they are more than willing to pay the price. A company’s success depends solely on each department’s ability to function as one and without teamwork this task is impossible.

Ivancevich, J. M.,

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