Case Study Assignment

959 Words4 Pages
Annie Wu, Gabby Amesquita, Kayla Diaz, Christian Maldonado, Jason Morgan
Team Red
Section JS2
Assignment 3.5
Research Page

Abbott is a global pharmaceutical company that values honesty, fairness, integrity, responsibility, and innovation. Company reputation and making genuine efforts towards various social initiatives are very important to Abbott; thus, Abbott has actively pursued efforts to build a close community between their workers and customers. One of their main goals is to create a work environment that is both inspiring and productive for their worker. Creating an impact in the communities they serve with their products as well as having programs that create shared value for both the company and these communities is also
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This aligns with our decision to pick India since 67% of India’s population lives in a rural area. In terms of culture, cuisine plays a large role. Rice is a staple in Indian diets, particularly in Eastern and Southern India. This preference is met by our product since rice makes up half of our Lunchables pack. In terms of politics, India passed the Right to Children to Free and Compulsory Education Act in 2009 that affirms children’s ages six to fourteen the right to free education. Mandating children’s right to education would lead to an increase in schoolchildren, increasing our potential customer base. In terms of India’s economy, agriculture serves as 58% of household’s main source of income. An

Abbott’s mission statement is “live not just longer, but better.” From their mission statement, they clearly value the improvement of the lives of people at every stage of life by enforcing good health. They believe that good health is the starting point for everything that’s possible in life. Abbott focuses on five areas of health, but since we are working on the launch of a Lunchables program in India, our focus is on nutrition.
The challenge that we face with our target market is the fact that even though India provides children with free education through the ages six to fourteen, that does not guarantee that all the children go to school. There are a substantial amount of children that drop out before they reach the age
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