Class: MBA 602 Organizational Behavior and Management From: Chitra Arivalagan (770099290) To: Dr. Maria Nathan Writing Assignment-1 Strategic Design at Dynacorp 1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?. Answer: If I am on the Dynacorp task force, my first choice for an alternative design would be front /back structure of strategic design. This structure divides the organization into two parts such that the back end products which include engineering, manufacturing and the logistics and the front end is faced by the marketing and sales division. As Dynacorp is spread across the US and as well as the world, this front/back …show more content…
This division can sit down and analyses the methods or the strategies for the same which in turn can be implemented by the back end of the structure. This structure can be explained in the following diagram: Managing Director Managing Director Director(marketing ) Director(marketing ) Director(HR) Director(HR) Director(Finance) Director(Finance) Director(Prj/prg) Director(Prj/prg) Director(Manufacturing) Director(Manufacturing) Director(Engineering) Director(Engineering) China China Europe Europe USA USA India India Ba Back end Front end The second choice for the alternative design for Dynacorp would be Functional / Product matrix of strategic design. Dynacorp manufactures a range of products in the field of global information systems and communications. Since it has the major functional structures defined such as engineering, manufacturing and marketing, it can be linked to the various products Dynacorp manufactures. This allows comparatively easier transformation from the existing structure. 2. Which of the problems of the current design would your chosen design addresses? What problems (if any) would not address? Are there any new problems to which it might lead? Answer: The current strategic design of Dynacorp is the Functional Grouping structure with three major divisions such as engineering, manufacturing and marketing. My chosen design is front/back structure, and it addresses the problems faced by Dynacorp
1) if you were on the Dynacorp task force, what would be your first choice for an alternative design? what would be your second choice? 2) Which of the problems of the current design would your chosen design address? what problems (if any) would it not address? Are there any new problems to which it might lead? 3) What linking and alignment mechanisms would you propose to make the “grouping” of your first choice design more effective?
Established an internal design division reducing “time to market” for new products; cross-functional integration required for successful development of new products [Grant p 135].
Lastly, the matrix structure is a combination of the functional and multidivisional structures (Rothaermel, 2013). It is most appropriate when an organization needs a structure which allows for both centralized and decentralized decision-making, and can be organized by geographic areas and product divisions (Rothaermel, 2013). While a global strategy does not automatically lend to a matrix structure, a transnational strategy which has the requirements above is better served through a matrix structure (Rothaermel, 2013).
Strategic linking at Dynacorp was to be accomplished, in the first instance, by linking development, manufacturing, and marketing within each Business Unit through a change in the formal reporting structure. Carl Greystone expressed his conviction that a “tremendous amount of progress” has been made since these changes were instituted and that his personnel are “thinking about the business in new terms…” Even Greystone, however, was forced to admit that his group had been “consistently behind plan in both revenue and profit” for the past year and a half and that the “Business Unit presidents have expressed some frustration with the performance of his group.” Martha Pauley, a Branch Manager in Greystone’s division who supervised six teams that “handle
Organizational design is defined as a functional, divisional, and matrix structure in an organization. For Boeing, a Metrix structure is used for stronger horizontal alignment for the organization, starting with the CEO, the matrix structure of Boeing flows downward to nine department heads who are senior vice presidents, these departments are listed as follow:
A. Vision - how would you like to see a solution to this problem in the future?
3. What if anything would you propose in addition to or instead of this recommendation?
5.1 What components of your project show the strongest connections? That is, in which component would a change have the biggest impact? What would that impact be?
Dynacorp adapted functional structure since it was established. The company has three divisions which are engineering, manufacturing and marketing. The precondition of the company’s development is that each division work closely with one another. Whereas one of serious problems is sharing common goals. Manufacturing was complained to be the cause of high costs and delays. They would request for iterations on designs, which holds back engineering to repeat the work that they have done while they have already
Introduction: Building an up to date and proper strategic planing is essential for the context of any company. it is the most important part that can make or break any business. Proper decision making and its effective implementation is quite significant in the success of a business. Let it be a multinational company like Kellogg, the same importance is apparent. For that understanding and analysing the environment of the business will be very helpful in making a proper business decisin making for the betterment of the same.
1. What, if anything, should Sony do to turn around the sales of the PS3?
The organic design structure also gives rise to the divisional approach where departments are grouped together to attain the specific goals of the organization whether it be a specific product or service provided by the organization. This approach is based mainly in large corporations who provide products or services for different markets or geographical locations and each department must be self sufficient. With this approach managers would not be delayed in
What are the reasons for P&G to have adopted a structure different from the one shown in Diagram 1? Marketing resources are being wasted on internal competition with each brand manager competing with same group of consumers. (-cannibalization)
Strategic Design Lens sees the organization designed as social system to achieve their strategic goals. To begin the Strategic Design analysis we should first identify the strategic direction was being implemented by Wal-Mart.
Configuration (Burton, et al, 2011) of a firm is also commonly referred to as structure or architecture. It is frequently expressed and displayed in the form of an organizational chart. When a firm contemplates the structure, it usually isn’t from scratch, but a realignment or reorganization. When these things are considered, there are two major issues that must be considered in order to effectively form or reform the structure of the organization.