Case Study : Boeing : The Boeing Company Essay

1. United Airlines is owned by the UAL Corporation and was incorporated on December 30, 1968. The actual company was formed may years before this actually in 1925 and was a private mail carrying service between Pasco, Washington, and Elko, Nevada, and from these humble beginnings they formed a were able to start a company that would come to be a global leader in the airline service. From the 1960’s to the 1980’s the company had 6 different presidents and started to expand and venture into different aspects of business other then airlines and were unable to have any success. These companies that they purchased were not a success and were later resold.

JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue to align itself with the environment in order to maintain its sustained growth.

External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments. When addressing external environment it speaks to a set of forces and conditions outside the organization that can influence its performance. The most common forces include political, economic, social,

The business level strategies for Boeing commercial are deliver customer value, lead with innovation and fuel growth through productivity. Boeing Commercial Airplanes, a business unit of The Boeing Company, is committed to being the leader in commercial aviation by offering airplanes and services that deliver superior design, efficiency and value to customers around the world (Boeing.com, n.d).

The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company. With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and

This section provides the context for the issue / organization being examined. It is necessary and important that the class be given a feel for the type of organization and industry being examined, the marketplace in which that industry operates, and the overall business environment in which the discussion and analysis will take place.

This paper is to examine the key potential drivers within the present internal environment. Several models would be applied to support the answer and they are Stakeholder Power/Interest Matrix, Cultural Web, Resource audit, Value Chain, and threshold and core competences. With using Ryanair as an industrial example, this essay would talk about how important strengths and weaknesses are to be used in designing strategy.

The changing conditions in the environment can often affect an industry’s competitive structure. This means the broader economic, global, technological, demographic, social, and political contexts in which the company operates, can have both direct and indirect impacts on Bombardier (refer to Appendix 2 for PEST analysis). By altering the significant constraints on the decisions of management, the environment poses many threats, as well as opportunities (refer to Appendix 3 for the SWOT analysis).

• Learning curve has to be steep, i.e. Cost reduction has to be fast with change in technology

1. How would you describe Boeing’s approach to project management? What are its strengths and weaknesses?

It operates in the low-cost airline segment through Jetstar. It is also engaged in providing time bound freight services. Other services offered by Qantas include international and domestic holiday tours, catering, ground handling, and engineering and maintenance services. The company also offers group flight training, and leverages its infrastructure and competency for operational training. It also provides services for defense sector in aircraft and engine maintenance, among others. Qantas is headquartered in Mascot, New South Wales, Australia (Qantas 2011b).

This report discussed the components of internal analysis, competitive advantage, and strategic competitiveness of Boeing Company. This is done by analyzing the tangible & intangible resources, capabilities, and core competencies in order to clarify Boeing’s strengths and weaknesses.

Quality, how does Boeing establish and maintain quality? Previously we discussed leadership development; in nearly the same process of development, Boeing's leaders take their acquired knowledge and skills and pass it on to their employees. Through this continual cycle of education allows Boeing to maintain a competitive advantage. Another of Boeing's core values is safety.

Due to customers’ needs and requests, Boeing has expanded its product line and services. The long tradition of aerospace leadership and innovation has given the company the advantages. Its broad range of capabilities includes creating new and more efficient commercial airplane, integrating military platforms and defense systems through

to meet its customers’ needs worldwide. Boeing is diversified as it consults operations all over