Running head: STRATEGIC AUDIT
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The Boeing Company
Strategic Audit
MGMT 436
Michael Johnson
Embry-Riddle Aeronautical University Worldwide
STRATEGIC AUDIT
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Table of Contents
Executive Summary
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Current Situation
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Corporate Governance
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External Environment: Opportunities and Threats
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Internal Environment: Strengths and Weaknesses
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Analysis of Strategic Factors (SWOT)
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Strategic Alternatives and Recommended Strategy (TOWS)
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Implementation of Recommended Strategy
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Conclusion
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References
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STRATEGIC AUDIT
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The Boeing Company Strategic Audit
Executive Summary:
This report was developed to analyze the global position of The Boeing Company and how their its current business strategy competes with its
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Fortunately, Boeing excels in all of these areas as it is a major importer and exporter of raw materials and per assembled parts from their vast group of certified parts suppliers. Boeing is also a major part of the United States Export Control Board as it is a major product exporter with their aircraft and their parts. Boeing’s operations are very structured to provide efficiency and custom tailored to deliver what the needs of the customer are. The service it provides is exceptional in parts and engineering and even overhaul services. Its marketing is an area that is not seen by many; as Boeing is very good at targeting their current audience and they market specifically to those people worldwide (Boeing Edge, 2013).
Boeing’s major disadvantage is a limited market as their target customers are usually companies not individuals. Its advantages are that it has a wide variety of services and products to meet its customers’ needs worldwide. Boeing is diversified as it consults operations all over the globe with employees working in the field supporting its customers. Its business strategies that it has been using are working very well for them and it has generated a solid trend of positive financial growth and has aided in the expansion of the company.
Boeing’s mission statement is: People working together as a global enterprise for aerospace leadership (Boeing About Us, 2013). Its mission
The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company. With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and
Boeing’s target market is different in that they are selling to companies rather than individuals. The target market is determined through a combination of geographic and demographic segmentation. The two target markets are commercial airline companies and the US government and its allies. These markets directly coincide with the company’s two business units: Commercial Airplanes and Defense, Space, & Security (Boeing, 2016).
Boeing is the largest aerospace company and the largest manufactor of commercial and military aircraft in the world. Boeings military aircraft come equipped with missiles, satellite, launch vehicles and advanced information and communication systems. Boeing is the number one U.S. exporter when it comes to sales. Boeing’s management must understand the importance of the legal, ethical and social responsibility of their organizations. All of the above mentioned will have an effect on the planning function of management.
The Boeing Company is the 800-pound gorilla of US aerospace. The world's largest aerospace company, Boeing is neck-and-neck with Airbus as the #1 maker of large commercial jets, and is the #3 defense contractor behind Lockheed Martin and Northrop Grumman. It has two major segments: Commercial Airplanes and Integrated Defense Systems. Boeing's commercial aircraft include the 7E7 Dreamliner (due in 2008), 767, 747, and the 737; military aircraft include the F/A-18 Hornet, the F-15 Eagle, the C-17 Globemaster III transport, and the AH-64D Apache helicopter. Boeing's space operations include communications satellites, Delta rockets, missiles, the International Space Station, and the Space Shuttle (with Lockheed).
Boeing (NYSE: BA) is a global leader in the research and development of aerospace and defense systems, subassemblies, military, commercial and aerospace vehicles and systems. The company today operates from its headquarters in Chicago, Illinois, having relocated there from Seattle, Washington earlier in the decade. As of October, 2012 the company has 171,000 employees and operates in 70 nations globally. As of the close of its latest fiscal year (FY2011) the company had attained a 6.9% in revenue, reaching $68.7B in revenues. The company also earned an operating profit of $5.6B, up an impressive 16.7% from their previous fiscal year.
The Boeing Company is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined, with approximately 160,000 employees and revenues fast approaching over $96 billion annually. The Chicago, Illinois-based company also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles, and advanced information and communication systems. It provides various support services to NASA, the military, and the commercial airline industry. The Boeing Company was founded in 1916 by William Boeing (Boeing, 2016). In 1996, The Boeing Company acquired Rockwell International, a major American manufacturing conglomerate involved in aircraft, space industry and defense-oriented products. In the following year, The Boeing Company merged with McDonnel Douglas, a major American aerospace manufacturing corporation and defense contractor (Boeing, 2016). These two business decisions made The Boeing Company the world’s largest manufacturer of jetliners and military aircraft in the world.
Boeing Company, America aerospace company the world’s largest that is the foremost manufacturer of commercial jet transports. It’s is also a leading producer id military aircraft, helicopters, space vehicles and missile a standing significantly enhanced with the company acquisition of the aerospace and defense units of Rockwell International corporation in 1996 and it’s merge with McDonnell Douglas corporation in1997.Formerly Boeing Airplane Company. The firm assumed its current name in 1961 to reflect its expansion into fields beyond aircraft manufacture. Headquarters were in Seattle until 2001/ when Boeing relocated to Chicago.
Boeing is an aircraft manufacturer, jetliner and military special aircraft, and it is also considered to be the world 's leading aircraft company .The company is not solely exist in the industry , butter yet it is surrounded with other challengers who 's aiming for the same goals as Boeing, to sell aircraft. For example, Airbus;Rockwell Thiokol, Bombardier and many others. Boeing is world 's leading aircraft manufacturer Since 1970s, Boeing was focus on manufacturing aircraft than commercial aircraft, as well as many other operational great inventions , such the defenses and space security
Boeing's defense segment has also won a government contract to manufacture aircraft for military use. The Department of Defense has commissioned Boeing to manufacture a series of aircraft tankers. The deal is considered a significant victory for Boeing against its main competitor Airbus. Most of Boeing's defense operations are located in Southern California but there are also operations in Pennsylvania. Being part
division, Boeing Integrated Defence Systems. Boeing is the world largest aircraft manufacturer and the third largest aerospace and defence corporation by revenue. Boeing is the biggest exporter by value in the United States. This company is engaged in a trade war with its main competitor, the European consortium Airbus. Boeing Products Boeing’s products include commercial and military aircraft such as: the 737, 747 (which was the largest passenger plane until the Airbus A380), 767 and 777 families of airplanes and the Boeing Business Jet; the F/A-18 Hornet used by the United States Navy. Furthermore the products range is big, from services that contain weapons, electronic and defence systems, satellites, advanced information and communication systems, launch systems, and
Firstly, I will begin the list of background summaries with the five big companies. I’ll start with Boeing. Boeing is an extremely large, multinational corporation, employing well over 160,000 and is the world’s second largest aerospace and defense contractor. It was founded in Seattle, Washington, in 1916. Today, their corporate headquarters is located in Chicago, Illinois. Besides the United States governments, Airlines around the world are a huge customer base for the various commercial jetliners that Boeing has produced over the years. We have Boeing to thank for popular Jet models that are used worldwide, such as the 747 Jumbo Jet. They deal in designing, manufacturing, and selling aircraft (in which the types of aircraft they sell can be further narrowed down into
Government: which is the primary corporate stakeholder and the final arbiter of what corporations must do and Boeing is aware of their necessities. Because government is constantly changing and no government last forever, Boeing is entailed to complete all government ordinances such as taxes, employment law, international relationship, quality on their military instruments etc.
Background- The Boeing Corporation is one of the United States' largest exporters and is a predominant aerospace and defense corporation. Boeing is the world's largest global aircraft manufacturer (by deliveries and revenue), and the second-largest defense and aerospace contractor (Defense Contractor Ranking, 2008). Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace company. It is a merged consortium of several aircraft manufacturers, and is based in France. Airbus is continually neck in neck in competition with Boeing; Airbus winning some of the features (largest aircraft), Boeing the others (more revenue) (Heppenheimer, 2006; Casadesus-Masanell, 2007).
Boeing is the worlds largest aerospace company. While Boeing is known mostly known for their commercial airplanes they also manufactures defense, space and security systems, military aircrafts, weapons, satellites, electronic defense systems, launch systems and information and communication systems (Boeing, 2013). In this case we are going to focus on the Dreamliner 787, and the problems that came with the creation of it.
Boeing, the world’s leader in manufacturing airplanes, rotorcrafts, and space and security systems, exemplifies a corporation taking their business operations internationally. They have acquired, merged, and formed strategic partnerships to expand their presence globally. Since they already sell many of their products to