Example Audit On Boeing

5076 Words Oct 25th, 2014 21 Pages
Running head: STRATEGIC AUDIT

1

The Boeing Company
Strategic Audit
MGMT 436
Michael Johnson
Embry-Riddle Aeronautical University Worldwide

STRATEGIC AUDIT

2
Table of Contents

Executive Summary

3

Current Situation

4

Corporate Governance

6

External Environment: Opportunities and Threats

11

Internal Environment: Strengths and Weaknesses

12

Analysis of Strategic Factors (SWOT)

16

Strategic Alternatives and Recommended Strategy (TOWS)

18

Implementation of Recommended Strategy

19

Conclusion

20

References

22

STRATEGIC AUDIT

3
The Boeing Company Strategic Audit

Executive Summary:
This report was developed to analyze the global position of The Boeing Company and how their its current business strategy competes with its
…show more content…
Fortunately, Boeing excels in all of these areas as it is a major importer and exporter of raw materials and per assembled parts from their vast group of certified parts suppliers. Boeing is also a major part of the United States Export Control Board as it is a major product exporter with their aircraft and their parts. Boeing’s operations are very structured to provide efficiency and custom tailored to deliver what the needs of the customer are. The service it provides is exceptional in parts and engineering and even overhaul services. Its marketing is an area that is not seen by many; as Boeing is very good at targeting their current audience and they market specifically to those people worldwide (Boeing Edge, 2013).
Boeing’s major disadvantage is a limited market as their target customers are usually companies not individuals. Its advantages are that it has a wide variety of services and products to meet its customers’ needs worldwide. Boeing is diversified as it consults operations all over the globe with employees working in the field supporting its customers. Its business strategies that it has been using are working very well for them and it has generated a solid trend of positive financial growth and has aided in the expansion of the company.
Boeing’s mission statement is: People working together as a global enterprise for aerospace leadership (Boeing About Us, 2013). Its mission
Open Document