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Case Study: Casey Dental

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Casey Dental is an established dental practice located at 1073 Oak Street, in Pittston in Luzerne County Pennsylvania 18640. The business is looking for opportunities in the regions of either Scranton, Dunmore, or Clarks Summit for expansion. A thorough study has been completed to find the right market, target population, proposed location, budgets, initial investment costs, advertising and marketing strategies, and the projected financial plans. The recommended region for opening Casey Dental second location is in Clarks Summit as it provides less explored market and better demographics. The recommended location for the dental office is at 701 N State Street, Clarks Summit, Pennsylvania 18411. The practice will have a corporation structure of a private limited company whose business name would be registered and licensed under Casey Dental.
Casey Dental is a dental healthcare …show more content…

The practice also plans to have a medical call care to ensure that services are reachable to all. All the operations will be designed to work within the organization’s framework and the corporate cultures. In addition, Casey Dental will ensure the state of the art service deliver to our patients. The practice will employ system software for record keeping and ensure that our patients are served well. The practice aims at breaking even within the first three years of its setup. An investment between $800,000 and $1.3 million will be sought from potential investors to set up and run the business. The market is favorable for the dental care sector and as such it will be a profitable business. Also, the investors will get high returns for their investment and within the first three years, they are expected to get a very high return on their investment by the end of three years.
Casey Dental that will be owned and managed b Dr. Shawn Casey and the employees will be employed on the basis of pure qualification to operate the

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