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Case Study: Clearview

Satisfactory Essays

Richmond, BC: Today, ClearView, a major producer of pharmaceuticals, announces a series of plans to resolve the allegations set against its product: No-pain. While the connection to No-pain has not been solidified, ClearView wants to be certain that their products are not at the forefront. The company will thus be conducting thorough inspections for tampering of all production facilities and products, repealing all No-Pain products currently on shelves and reimbursing customers for No-Pain purchases for the following 30 days. Of the situation, CEO Albert Chan comments, “ClearView’s mission is to offer products of the highest quality and standards. We place great importance on the safety and satisfaction of our consumers and our three-part plan will surely help us to honor this dedication to our consumers. This is an unprecedented occurrence for ClearView, however the three-part plan was constructed retroactively to ensure efficiency and care in dealing with such events.” …show more content…

In retaliation, stricter safety measures that exceed mandates required by the FDA are to be implemented on all products. ClearView extends its deepest apology to all its customers. We are taking immediate action not only to protect you during this time of distress, but also to prohibit this situation from ever reoccurring. Your loyalty is not our right, but our privilege and it is our strongest desire to do all we can to regain it. ClearView is a Richmond-based leading producer of Pharmaceuticals founded in 1935. In a competitive industry, ClearView has experienced steady growth due to their reputation for community awareness and ethical behavior. They have many top-selling products, including No-Pain, which is a non-aspirin analgesic. No-Pain is currently challenging Tylenol for number one spot in the Canadian

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