Case Study : Coles Super Market First Shop

Before Ian McLeod landed at Coles head office in May 2008, Coles had a poor performance because of broad factors. There are 7 elements in cultural web that might explain the roots of the problems in Coles. The first element in culture web is rites and routines. Coles management had unfavorable culture, which is bureaucracy. This bureaucracy is interrupt communication between head office and stores because there are substantial gap between them, so that many brilliant ideas and initiatives from store employees do not reach the top management desk. Poor customer service is also their main problem at that time. For example, there is no help desk at the store, which is very important for customers who confuse to find specific items. Thus, Excessive queuing times also quite annoying because it is very uncomfortable for the customers. This problem is occur because of many checkout machines are broken or simply because the store had only small number of checkout machine or cashiers. Lastly, poor training programs for managers an employees are is the important factor why the employees seem less passionate and excited. First thing that Ian McLeod doing at his arrival is removing ‘head office” mindset and change it to ‘store support centre” term and improving communication pattern between head office and shop fronts, so that, Coles becomes

Coles Myer Limited (CML) and Woolworths Limited (WOW) are two major Australian companies with extensive retail interest and listed on the Australian Stock Exchange. They are Australian public companies which operate a number of retail chains.

The organisation’s goal is to achieve long-term value for its customers, shareholders and its employees through domestic and growth outside of Australia.

Because Woolworths and Coles generally have homogenous products, they rely on a heavy use of advertising, in order to avoid competitive pricing with each other. Oligopolies tend to avoid competitive pricing at all costs, as the worst case scenario of this is a price war, which generally cannot be escaped, resulting in one survivor, who goes on to become the monopolist.

Coles also defines the maximum and the minimum number of product brands to sell on their shelves. If the number

Coles has experienced an average return for the industry and has continually performed well, however it has seen a slowing of growth as it compares to Woolworths which is stronger and a more aggressive major competitor. A UBS report, their view with Australian Supermarket Competitors in the year 2017-2018 sees an increase risk of a ‘Capex war’ and not in a price war, Coles will need to increase store refurbishment to compete in the market.

The problems facing Coles Myer were difficult and widespread. Most of the individual businesses struggled with business strategy, and across the whole organisation there was issues with

If I was a Coles brand product I would be Coles Maple Syrup. There are three different attributes in Coles Maple Syrup that fits my personality. The first is that Coles Maple Syrup is light and sweet, which fits my personality especially when dealing with people. The second attribute is creativity, as with Coles Maple Syrup you can innovate in how you use it, for example you could be inspired to make bacon wrapped turkey bacon drumstick with glazed maple syrup. I see myself creative and innovative as I’m drawn to new challenges and solutions and am always attempting to generate new ideas. The last attribute that I connect with is that Coles Maple Syrup can be used with almost any other food and help bring a dish together. As someone who enjoys building and maintaining relationships I’m able to get along with people in a variety of situations just like Coles Maple Syrup is able to get along with different foods.

The company has particularly focused on the segmented population who requires their products under one roof or in other words, one stop shopping. Cole will be much like a haven for shoppers of all economic levels and busy types who wish to tend to look for products that are unique and special. This is because; the services are faster but yet satisfying. Such people will find the high quality goods and services to their expectations. Moreover, the clients will as well appreciate the faster service and fun experience at the company’s premises , whether they are celebrating special events or simply want to enjoy the special products at low prices.

Coles have opened its first store in the year 1914 by the father of GJ Coles. The former sign of the store is “Nothing over 1/-“, the first store location is located in Smith St. Collingwood in Australia. In history the genealogy of the Coles is actually started in their grandfather who also bears the name GEORGE (a gold miner during the gold rush time in Victoria). GJ as often referred to as George after graduating in middle school have been moved out of places in Australia to find a greener pasture to his family.

Coles thrive to make itself a better shopping and working place, therefore they lay stress on achieving the goal i.e.

West farmers or Coles is one of the leading supermarket around Australia and also Cole’s owned a Coal mines in three states but what really Cole’s business, is to sell groceries; and coles shared 70% of the Australian Market. In this Essay it will explain how Cole’s business started and how they influence into the Australian market.

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’