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Case Study: Imbalie Beauty

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Growing up in the capital of Pretoria with an army father, Esna Colyn had a loving but tough upbringing. The principles of never giving up, discipline, hard work and perseverance were drummed into her as a child and have enabled her to shine in academia and athletics as a pupil. Unknown to Colyn at the time was that this hard line parenting style was preparing her for an eventful life and the working world. But the world of entrepreneurship and deal-making was foreign to Colyn. In fact, after matriculating at [name of school] Colyn went overseas to work as an au pair – a time in her life she describes as “learning to work in a house, do the basics and really appreciate life.” She has come a long way since then, having carved out an impressive …show more content…

Name changes followed. Subsequent to the listing, previous management acquired the Dream Nails business which saw the name change of the company to Skinwell but this didn’t fit well and reflect its diverse beauty offering resulting in the name change to Imbalie Beauty. Arguably the biggest challenge she inherited was the company’s ten-year-long battle with the South African Revenue Service (Sars) over unpaid taxes, as a syndicate uplifted cheques between Absa and Sars. A settlement was reached in November between Imbalie and Sars. The beauty industry no doubt tough with Imbalie and its competitors Sorbet, Dermalogica and thousands of independent skin-care operators, all vying for the same pool of consumers whose pockets are increasingly constrained. In response to market headwinds, Colyns says it’s important to be in tune with customers. “In December, I would go work at a salon to stay in touch with the practicality of things. I have a good relationship with our franchisees. It doesn’t help opening beautiful salons and you don’t support

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