Case Study : Brock Beauty, Inc.

In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically, I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and make recommendations on how CR might have learnt from previous marketing mistakes and show how they are striving for success in the future.

In order to collect useful data, a research about the brand was made, including its place in the market in comparison to other brands. By this, identifying a competitor brand, analyzing it’s marketing mix and SWOT analysis in order to help develop the research’s own. This procedure was a guidance to find the identical ideas, strengths and differences between the two brands, allowing the brand in research’s marketing mix to improve and hopefully become dominant in the market. By preforming a research about the USDA and their certified brands and the whole organic/natural cosmetic products market, will be an approach to the marketing mix with a more stable and predetermined target. Throughout two interviews that were held, another portion of favorable information could be obtained, both interviews provided precise and factual details about two different cosmetics brands, as well as some advice on how to identify the features and other relevant business factors. One of

The beauty industry has been marked as the most prominent industry in Thailand for the last five years, with skin care as the most valuable sector (Sanoachitt, 2015; Euromonitor International, 2016). In 2015, the skin care sector expanded by 9% in term of value to reach Bt65.6 billion or £1.45 billion (MarketLine, 2016). The main contributor to the growth was an increase in the attention of Thai people towards their appearance and wellness. The users of skin care products are no longer limited to senior women but are now popular among all age and gender (Pratruangkrai, 2015). The market observers expect the sector to grow continually and value Bt76.7 billion or £1.55 billion by 2020, despite the negative outlook of the national income (Euromonitor International, 2016; Chinosuntrakorn, 2009).

This company does all the analyzing and grass roots work for your business to stay ahead of the power curve in its industry. Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers.

Hi Chelsea, I really like your cosmetic business idea. I found a good article about SWOT analysis. It explains how the external environment consists of opportunities and threats that businesses face, and these factors are outside of the control of companies. The authors of the article divide the external environment into a direct environment and an indirect environment. They state the direct environment includes factors or groups that are directly affected by the actions of the business. Examples include the shareholders, the government, the clients, the suppliers and many others. The indirect environment consists of broader components that impact the long-range choices made by a company. These forces that affect businesses can be economic,

United Kingdom has adopted a cultural marketing philosophy that emphasizes on high service, high image and high quality. Local subsidiaries can be found globally, having come from Shiseido Deutschland, Shiseido Australia and Shiseido France. In every case, Shiseido works to incorporate itself in the local community, contribute to the community’s wellbeing and localize its operations. To guide its fragrance business globally, Beauté Prestige International (BPI) was established in 1990 in Paris. BPI worked with globally-famous designers and soon created highly successful fragrances. In 1991, Shiseido established the first European factory in France, Gien. Fragrances and skin care products were produced. In all its planning, the facility had a desire to sponsor local social and cultural events. There is an emphasis on growing community and adding on god corporate citizenship (Ganesh, Kumar and Kotabe, 1996). Shiseido has been able to sell its products in UK, Sweden, France and Italy. Shiseido is an apt example of how companies intending be global should act. Before marketing their products in foreign countries, there is a need to do comprehensive studies and understand cultural differences that exist. Failure to do this, a company might be criticized and incur sizeable loses. In addition, working with the local community is particularly beneficial in ensuring stability in the foreign country.

Goal Setting: The beauty supply business would establish goals with a brief description of the general level of accomplishment sought. The main goal of the business

But I have a question? If this is true and we RULE the world of beauty supply why are our shares declining? Why are we loosing stockholders interest? Why are consumers not buying with us as frequently? Why is OUR brand showing signs of inconsistency?

Louis Vuitton has successfully gained the title of the world’s leading international fashion house and the world’s most valuable luxury designer brand (O’Connor, 2015). Through their three 3P’s (Brand Promise, Brand Positioning and Brand Performance), it has triumphantly upheld its advantage over its contenders by not only supplying their customers with outstanding products that are incomparable in quality and features, but also offer a customer service atmosphere that is unlike any other (Fill, 2013). New surfacing Markets such as China, has also helped Louis Vuitton to continue to successfully expand, confirm and reinforce position and credibility of their business (Fill, 2013). Louis Vuitton strives on their

I will use the Resources, Capability and Core Competences (RC&C) model and Value Chain Analysis (VCA) to analyse and determine the competitive advantage and strategy competitiveness of South Beauty Group.

Burberry has had amazing growth in the luxury sector with increases in revenues of more than 17% in the first six months to September 2010 (Burberry Group PLC, 2010). These results were the consequence of pointing their efforts and energy in the right direction, with strategies such as “leveraging the Franchise”. As part of this strategy and to optimize their presence in the Asian Markets, Burberry has decided to enter into China as an emerging market. However, this SWOT

Mission Statement: “To build the most knowledgeable and professional team of product consultants in the beauty industry.”

The beauty and cosmetics industry is one of the largest sectors worldwide. Due to the many products, opinions are divided on their performances and potential side- effects. When it comes to hair and beauty, you cannot afford to get it wrong. Online blogs on hair and beauty is a great place to keep up with the trends, learning about new styles and learning about new products. In this article, we will discuss the top hair and beauty blogs that you should visit.

Estée Lauder Advanced Night Repair Serum has different volume and that lead to different price. The volume of the serum has 1 ounce and 1.7 ounce for customers to choose in size. The 1 ounce is smaller and easy to carry as a travel size which provide convenience, and the 1.7 ounce is more value for people who use the serum daily; 1 oz. for $65, 1.7 oz. for $95 and two 1.7 oz. with selling price $165 (Estee Lauder company, 2017).

The cosmetic and beauty industry and has been booming exponentially particularly in urban areas over the past years. The industry is estimated to contribute R25 billion to the economy, without taking into account the informal sector, which also contributes to the economy (SANEWS, n.d.).The economic growth and attractiveness of urban areas particularly the cities are most often associated with the availability and accessibility of opportunities where business, small, medium or large can explore its potential to meet the ever changing and increasing demands of customers’ preferences and needs.