Case Study L'Oreal

A political challenge for L 'Oréal is the requirement to conform to different government leadership styles in the various countries they operate within. They faced a decline in dermatology from its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects L’Oréal, as they are restricted with their use of certain chemicals such as Phthalates, which are carcinogenic (The Rules Governing Cosmetic Products in the European Union). L’Oréal is obligated to produce safe products that don’t contain any harmful substances (Sadik, 2013).

The purpose of this report was to investigate a cosmetic company, which is called Stila Cosmetics, in United States of America.

L’Oreal is a French cosmetics and beauty company. It is the world’s largest cosmetics company. The company was formed in 1909 by Eugene Schueller, a young French chemist. It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United

This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives an accommodation which could help L’Oreal overcoming these challenges.

The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development.

The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU's) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US market, L'Oreal had had good reputation for its cosmetic and hair product, so the name was critical to sell the products. The company used the same formula "star" system in advertising as in France by putting bulk of dollars on the newest, most technologically advanced product. Even though Plenitude had a

Because L'Oreal had a commitment with the trade that they would keep investing and supporting its brands financially and considering that P&G had a very strong market position in the "masstige" skin care category, long term ROI and profit were forecasted for the following years. It was planned that L'Oreal would gain share and well establish its brand Plenitude.

Since its founding in 1909, L’Oréal tightly couple d innovation and speed to market with

I will be focusing on the transnational food company ‘Nestle’ for my project in International Marketing MN313. Nestle is a Swiss food and drinks company that operates in over 195 countries supplying food, drinks and more products every single day. Nestle operates from a central headquarters based in Vevey, Switzerland where it was founded in 1905. I find it remarkable that they still operate and run their business from the same location it was founded over 100 years ago. Most business grow too large and need to move out of the area they were founded in as it can no longer offer them the required sustainability they need to expand and enter into new markets and become bigger players

Founded in 1909 by Eugene Schueller, nowadays L’Oreal was a world leader in a beauty industry located in France. Lead by Jean Paul Agon as a chairman and CEO of L’Oreal placed this company in 130 countries around the world with 32 international brand. L’Oreal offer beauty expertise in serving women and men high best quality product that meet the infinite diversity of beauty needs and desire. Their mission is to offer all women and men in the world the best of cosmetics innovation in terms of quality, efficacy and safety.

As a subsidiary, the Body Shop does not reveal who its financial officers are, nor does the company reveal the practices that it uses to hedge its foreign exchange rate risk. It is not known if the company deals with its risk at the company level, of if this function has been transferred to the group level since L'Oreal took over.

Also, the value-add that L’Oreal gets to its brand is immense, considering that the every student, especially among the women, is a potential customer. Also since it is a very different strategy compared to those used by other companies, it results in recruits who think in a different manner vis-à-vis the recruits of other companies. Thus, there is always a chance that the future marketing strategy of L’Oreal will be out of the box. It also gives students a feel of how the beauty industry functions.

Revlon, Inc. was founded by Charles Revson in 1932, changing the cosmetics industry for the modern world. The company initially popularized matching nail polish and lipstick colors but quickly expanded its focus. Today, Revlon operates in three market segments: consumer, professional, and other. The company is known for its beauty products, including not only nail polish and cosmetics, but also haircare, skincare, and men 's grooming products. With a global presence in 130 countries, Revlon has created strong brand recognition with its consumer base. Its products are of high quality and heavily marketed and sold in large retail stores, chain drug stores, and department store locations. The company now has a broad range of marketing strategies including digital, television, and educational seminars. Furthermore, its strong focus on R&D has made Revlon an industry leader in development of innovative cosmetics and beauty products.

Another point of opportunity for the company is to increase its sales of its Active Cosmetics product line. For 2006 alone, The Active Cosmetics product line of L’Oreal made up 7.5% in total revenue for the corporation. L’Oreal has recognized the growth in demand for active cosmetics, that is why the corporation has been acquiring companies in the active cosmetics line. By increasing their marketing and product line up for active cosmetics, L’Oreal can reach a wider range of consumers (L’Oreal Corporation, n.d.).

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.