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Case Study : Merry Maid 's Ocala

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Executive Summary
Merry Maid’s Ocala is a franchise of the Merry Maids brand which is a division of Servicemasters, Inc. The Merry Maids brand is a premium residential housecleaning service who markets to those households with an annual income of $75,000 or more. The Merry Maids – Ocala franchise specializes in providing superior service to upper-class households in Marion and Sumter counties in Central Florida.
After relocating to Ocala, Florida, I searched for housecleaning services in Ocala. However, I found that there were no branded housecleaning services in this area The Merry Maids – Ocala franchise will be offering a high-end service utilizing a tried and true model with standard operating procedures, so the job is done well …show more content…

I will organize the business as a limited liability company. This business plans outlines the company structure, the services offered, an analysis of the market, the marketing plan for the business, the management summary, and the financial analysis.

Company Description
Merry Maid’s – Ocala is a franchise business purchased and owned by Lea Phelps. The company will provide premium residential house cleaning services under an exclusive franchise agreement with ServiceMaster, Inc. for the Marion County, Florida market , which includes the city of Ocala. The agreement also provides for the ability to service the Sumter County, Florida market, although that market would not be exclusive. The business organization will be as-a limited liability company.
Initially, the company will employ seven individuals plus the owner, but will add employees as the customer base grows.
The goal is to run a success small business that provides exceptional service, provides an excellent work environment, and provides supplemental income to the owner.
Services
Merry Maid’s Franchise owned by Lea Phelps will provide premium residential house cleaning services for the upper end of the market. Merry Maids offers house cleaning to these targeted customers. House cleaning services range from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, to specialized cleaning

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