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Case Study North America

Satisfactory Essays

More importantly, the implementation of the proposed alternatives along with the SWOT analysis will help Vera Bradley to understand the firm’s internal and external variables.

Expand the Business Internationally

Advantage: Vera Bradley should capitalize on their existing resources in North America because it will increase sales because they know their consumers in that market.

Disadvantage: The corporation cannot grow their brand globally because they are in one place.

The Asia-Pacific Region

According to the textbook, "Euromonitor projects that the Asian-Pacific region will be the largest market in the world for luxury goods by 2008" (Thompson, Peteraf, Gamble, & Strickland, 2016).

Advantage: if the company can penetrate growing

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