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Case Study Of Bonia

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Bonia Corp Bhd plans to expand their business to overseas expansion, and targeting new markets like China, Thailand and the Philippines to decrease slower growth at home and Singapore. Bonis Corp Bhd also plans to facilitate new store openings in Indonesia, the market where it entered three years ago. Executive director Datuk Seri Daniel Chiang says that the group plans to open a total of about 10 to 15 stores for its financial year ending June 30, 2015 (FY15) for various brands that are under the Bonia stable. In FY14, the group opened 20 stores including 13 in Malaysia, two each in Singapore and Vietnam, and three in Indonesia. Datuk Seri Daniel Chiang also mentioned that they are close to a market saturation point in order to increase their sales in Malaysia and Singapore as well as they still can grow smoothly in the current Malaysia Market because of the current economy is growing positively. …show more content…

It sells their products with more than 1000 sales counters, differently in shopping malls and with its 164 boutiques. Despite its overseas presence, sales in Malaysia and Singapore conduced the revenue at about 92.4%, while 7.6% come from abroad. From the past three years, Chiang says that Bonia has been distribute between RM20mil and RM30mil in capital expenditure for its local and overseas developing. Bonia recently made its foray to Cambodia by opening its first Bonia boutique in June with a size of 1,200 sq

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