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Case Study Of Delhivery

Satisfactory Essays

Supply Chain Model They started as a delivery company. In 2012, Times Internet who was one of their customer, invested Rs.6.6 crore in the company. They used this funding to expand their operations and started fulfilment centres. Delhivery will test products, package, label and ship directly from their warehouses. The company now has warehouses in Delhi, Bangalore and Mumbai. In the beginning, the fulfilment cycle used to be four to seven days. After the warehouse started operational, their supply chain model became robust such that they could even deliver within 24 hours at selected locations. Thus Delhivery was able to solve a usual bottleneck in the supply chain model of ecommerce companies. Retailers have the front end, which is the website, and the order management system. That does not always gets connected to an efficient warehouse management system and causes delay in the whole delivery side. Delhivery also have value added services like Prime and Super-prime which ensures same day delivery even if the package is ordered at 2pm. Delhivery …show more content…

The model was a success as it got scaled up in 5 months of launch. It is integrated with real time dashboards to track their operations. To support the retailers, a dedicated call centre operates through issue ticketing system. Alternate Delivery model helped them to manage the surge in orders during festival seasons like Diwali. Drop @ Stores method was used to handle the surge during the festival seasons. It also helps in cater to typical localities were normal logistic expansion is difficult. Drop @ Stores is established through vendor onboarding, addition to the system, tracking the progress of vendors and invoicing. They uses a dynamic pricing model for drop @ stores to improve its cost efficiency. Continuous project tracking and cost analysis is carried out to ensure the cost effectiveness of this

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