Essay about Mrs. Fields' Cookies Case Study

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Question#1
Describe a typical day at work at Mrs. Fields’ Cookies for Store manager, District manager, Regional director of operations, Store controller and for Debbi and Randy Fields.
Answer to question#1 Store manager performs the following tasks at work:
➢ Enters workday characteristics for the system to structure overall tasks.
➢ Schedules production, including inventory management.
➢ Hires new employees. District manager performs the following tasks at work:
➢ Manages 6 stores (6 store managers are reporting to him/her).
➢ Reviews 50 pages of store reports.
➢ Reviews and set quotas (amount of bonus a store manager could make) for each of his/her 6 stores.
➢ Involves in local marketing decisions. Regional director of
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Question#4
What role does IT play in the Mrs. Fields’ Cookies organizational structure?
Answer to question#4
At Mrs. Fields’ Cookies, IT (or MIS, also a part of IT) enables Mrs. Fields’ Cookies to have “Networked Organization Structure”. According to the case, the organization structure was designed to be flat but at the same time there was a hierarchy (reporting chain). IT enables this structure to happen by using centralized information system out of Utah and distributed it to everyone as needed.
Question#5
Would you describe Mrs. Fields’ Cookies as more of a functional hierarchy structured along traditional information line or more of an IT-enabled network consisting of tailored business processes? Why?
Answer to question#5
We definitely describe Mrs. Fields’ Cookies as more of an IT-enabled network consisting of tailored business processes because IT is integrated with each business process, according to the case study. Some examples are:
➢ Store operation process is integrated with system providing work structure, production schedule and marketing strategy recommendation.
➢ Controller at head quarter in Utah is also integrated with system collecting and processing sales information received from all stores. The system then helps Controller in generating reports for management review. Question#6
Using the 5 Forces Model, analyze Mrs. Fields’ Cooks. What challenges does Mrs. Fields’ Cookies, Inc. face in the next five

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