Purpose of the Report
This project will provide the information about project charter to the C.E.O and other business partners of Elizabeth’s Fashion regarding to Australian retail market. Provided report will give best ideas and planning strategy to the customers which will improve their shopping experience with advance technologies. Furthermore it will provide the best connections of directors to the retail deal. So, construction of precise project charter can lead to the success of the project.
Key Findings
According to proper investigation, it has been noticed that the rising use of online offer deals with the company, the physical retail market suffered a lot and closed their five stores at the end of 2015. Due to that this pilot project launched which helps to provide technological systems and infrastructure to the retailing market which will be inaugurate to Sydney flagship store.
Key Issues or Impacts
With the help of pilot project, they will reconstruct the Sydney flagship store. The organization will catch the profit at long term and get their customers back. The benefit will go up till 50% by 2019 and company will open 7 new retail stores by mid-2021.
Recommendations
Project will give new aspects to the retail market which will contain the time line and budget as per document. Newly changes will be noticed in report before the initiation.
Signatory Page
Elizabeth Allan, Chief Executive Officer
Ms Elaine Joyce, Chief Technology Officer
The world of retail has entered a period of enormous transformation, with broader retail market growth at a pace of three percent annually, many retailers are finding themselves in an uphill battle to profitably expand growth and market share (Deloitte, 2017). According to Richard Goyder AO, Managing Director, Wesfarmers “The key to long-term corporate success is evolution – looking for new ways to do business, for new businesses and new geographies to operate in (Wesfarmers, 2015).
The store will provide welcoming, attentive and efficient service. The company will provide a productive work environment, rewards for achievement and opportunities to develop.
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The company’s brand image in clothing and increasing business in food sector together with successful marketing strategies will ensure sustainability of business. M&S is investing in Multi-channel store (online stores) to increase its capabilities in this field which will be fruitful for the company in future as it already showed quit improvement in online sales. Further, the company’s commitment
John Lewis is situated in Westfield shopping centre located in Stratford City. The departmental store basically showcases greatest and latest products in context of electronics, beauty, home and fashion. John Lewis has tried to incorporate best ideas in order to create a memorable and pleasurable shopping experience for customers. The brand has even included personal services and delicious foods for all its customers. Special events are even hosted at this departmental store. There are knowledgeable and helpful partners at John Lewis who ensures that customers leave the premises with products aligned with their needs. John Lewis fashion department can be considered as a store within a departmental store. This is a new approach
Society: The society preferences are ABC has a good citizen with healthy links to the local community, is seen as a responsible employer who is providing a good place to work.
This brand is in due process recollected and it needs a position it has been gifted for uses you would want to make as best store that is online and has been recollected as main store on the web. Your needs and requirements are all looked in to by our resource planners and we have made proper arrangements you have desired to get for the wellbeing and prosperity we are willing to serve you.
The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.
Assume the role of Pierre Pirard, I would execute the supply chain re-engineering for the value it could bring. The turnkey strategy would greatly improve Elizabeth Arden’s performance on supply chain efficiency and effectiveness. The plan should include supplier consolidation to reduce COGS as well as an improvement on working capital. It also requires a re-design of the organization structure.
The opening of a new store is one of the three main location decisions an entity can make, the others being, the extension or relocation of an existing store (Swinburne Online 2016). The location selection for Impact Menswears’ first retail store should be within Westfield’s shopping centre at Doncaster. Westfield Corporation’s shopping centres are one of the world’s leading iconic retail destinations, by integrating food, fashion, leisure and entertainment and utilising technology, that better connects retailers with consumers (Westfield Corp 2016b).
This initiative was implemented by SPRING Singapore in hopes to create a more vibrant retail industry. Retailers in Singapore needs a new direction that will make their business unique through identifying new concepts that they can use. Thus SPRING Singapore and WDA will support the collaboration between Singapore Productivity Centre and Boston Consulting Group whereby they will offer Retail Best Practice Masterclasses. These classes will be practical and it will help companies like Bundle of Joy to create creative and unique concepts. Also, SPRING and WDA will hold classes for omnichannel and digital marketing. These initiatives will help retailers to increase productivity using technology, thus the knowledge learnt from the initiatives would combine with how our business operates to make our business operations unique. As such, it helps us to remain competitive against bigger players and sustain in the market in the long
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Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.
Westfield is one of biggest real estate investment trusts groups around the world and it is the world’s leading retail brand in iconic shopping destinations. With its corporate headquarters based in Sydney, New South Wales, West field operates not only within Australia, but all over the world. Nowadays it separates into two companies which operate the enterprise. There have a Scentre Group which owns and operates the Australian and New Zealand Westfield shopping centre portfolios and Westfield Corporation which owns and operates the other portfolios. Domestically, it operates a large number of shopping center in Australia. On an international level, it operates one of the world’s largest shopping center portfolios with 105 centers in the world’s
The primary focus of Nordstrom is to provide their customers with a superior customer service through the use of online shopping to benefit customers and outlet stores for the value-based consumer. In order to dominate their competition, Nordstrom improved their inventory management system by displaying the entire inventory of both the warehouse and other Nordstrom stores around the world, expansion of their brand amongst outlets, and improved delivery system that provided the customers with the convenience of getting products shipped to their homes or nearby Nordstrom stores. As a result of the “High Tech” approach, Nordstrom was essentially able to improve their reputation of “High Touch” by providing customers with unmatched service; the management decision to improve the shopping experience was a success due to the ability to keep their inventory lean to avoid overstock items while increasing both profits and customers. In order to expand within the industry, Nordstrom enhanced their perception amongst competitors and customers through the decision to embrace new technology as opposed to their traditional approach of compensating for their lack of advancement in technology by selling more