Case Study Of Jetblue

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JetBlue Airways Corporation, JetBlue for short, is one of the biggest air travel company in the United States. JetBlue is the 6 largest airline in America. The company is headquartered in the Long Island City neighborhood of the New York City, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah, and Orlando, Florida. During it operation, JetBlue has faced up with many tragedies and problems. Typically is the problematic flight happened in Valentine day February 14, 2007. Most people thought that misfortune even puts an end for the airline. Nonetheless, JetBlue not only survives, but it growing, earns a profit and become the favorite airline of many people. So we wonder …show more content…

“. To answer this query, the first step we have to define what is needs ,wants and demands of the customer.’’ Human need is states of felt deprivation ‘’. For instance, we need the basic thing to support life like food, clothing, shelter, and safety, more complex is social needs for belonging and affection and the last is individual needs for knowledge and self-expression. And when we attach need to culture and individual personality, we have wants. For example, Vietnamese needs food but wants noodle, rice, glutinous-rice wine. Whereas Japanese people needs food but want sushi, ramen, and sake wine. Then if people have buying power, wants turn into demands. Given their wants an ability to gain it, people demand product or service that satisfy them the most. For a better understanding of the deferents between these three concepts is remembering in your mind that everyone needs something, but they can desire, unlike things to fulfill the same needs. In conclusion, wants are just feelings, you must have necessary resources to turn those wants into demands. Now back to the main point, what is the needs,wants and demands of JetBlue clients. As we can easily recognize that the fundamental need …show more content…

2. Moving on to the second question ‘’ Describe in detail all the facets of JetBlue's product. What is being exchanged in a JetBlue transaction? ‘’. People donate their time, money, effort to book a flight successfully, they also exchange the opportunity to use service of some other airline to experience all the facets JetBlue’s market offering. And JetBlue has done a great job to not let their precious customer down. In some aspect, JetBlue’s service is considered ingenious cause they have made effort to distinguish their service in a better way to their competition. They give people a unique and pleasant service in exchange for their cash. Now let point out in detail all the facets of JetBlue's product that make they become a better option for the traveler. First is the features and services on the flights. JetBlue gives the customer three more inches of legroom than the average airline seat. If that even cannot meet the need of some people they can pay a litter extra about ten dollars for having more space and a flatter recline position. Moreover, there are comfortable seats with leather lining, give the customer the feeling that they are experiencing a luxury service.Furthermore, in addition to snacks and free soft drinks, flyer is able to enjoy some special food product offered by JetBlue as Terra Blues chips, immaculate Baking’s Chocobillys cookies, and Dukin’s Donuts coffee. We can sense the deliciousness from the name. More important, the customer does not feel

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