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Case Study Of United Break Guitars

Decent Essays

Media Planning & Development (MBA)

Case Analysis
United Airline’s incidents
(United break guitars and recent incident)

Submission by Arshia Komal #163509
To Mr.Zubair Azam

Definition of Problem
Case 1: United break guitars
In 2008, a Canadian musician known as Dave Carroll took the flight by United Airline to Nebraska in Chicago. Carroll claimed that his guitar was broken under the United Airlines' keeping and declared that he heard another passenger say that baggage-smashers at Chicago's Airport were throwing passengers’ luggage on a stopover. When he made the claim in Chicago, he was told that he was not entitled to any damages because he had not made the claim within a stipulated time. Then in the year of 2009, Carroll came up with …show more content…

Those who take the threat of organizational crises seriously know that they cannot talk their way out of things that they have directed themselves into. This proposition holds for organizations as well as the individuals who work for them. In the case of United Airlines, both the times the organization itself had directed towards crises, which could be averted if the compensation of the broken guitar was paid and if the last-minute change in staff travelling on plane would not have introduced.
2. NEVER lie.
We live in a world where the truth can be uncovered quickly. Being caught lying about an organization’s inappropriate actions can devastate the situation. United Airlines, misguided the customers by giving false and different statements on media channels probably not showing the side of the picture and covering it with cream.
3. Tell the truth and tell it quickly.
Generally, organizations have less than a day to tell their version of the truth. After that, the media and other external stakeholders will tap into secondary and tertiary experts who will have their own views on what has happened. United Airlines had their time of revealing the truth and apologizing with appropriate compensation plan but they were unable to estimate the power of media when it is given the power to assess and find out the truth

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