Media Planning & Development (MBA)
Case Analysis
United Airline’s incidents
(United break guitars and recent incident)
Submission by Arshia Komal #163509
To Mr.Zubair Azam
Definition of Problem
Case 1: United break guitars
In 2008, a Canadian musician known as Dave Carroll took the flight by United Airline to Nebraska in Chicago. Carroll claimed that his guitar was broken under the United Airlines' keeping and declared that he heard another passenger say that baggage-smashers at Chicago's Airport were throwing passengers’ luggage on a stopover. When he made the claim in Chicago, he was told that he was not entitled to any damages because he had not made the claim within a stipulated time. Then in the year of 2009, Carroll came up with
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Those who take the threat of organizational crises seriously know that they cannot talk their way out of things that they have directed themselves into. This proposition holds for organizations as well as the individuals who work for them. In the case of United Airlines, both the times the organization itself had directed towards crises, which could be averted if the compensation of the broken guitar was paid and if the last-minute change in staff travelling on plane would not have introduced.
2. NEVER lie.
We live in a world where the truth can be uncovered quickly. Being caught lying about an organization’s inappropriate actions can devastate the situation. United Airlines, misguided the customers by giving false and different statements on media channels probably not showing the side of the picture and covering it with cream.
3. Tell the truth and tell it quickly.
Generally, organizations have less than a day to tell their version of the truth. After that, the media and other external stakeholders will tap into secondary and tertiary experts who will have their own views on what has happened. United Airlines had their time of revealing the truth and apologizing with appropriate compensation plan but they were unable to estimate the power of media when it is given the power to assess and find out the truth
But many leaders who are otherwise given credit for vision, strategic focus, and discipline preside over undisciplined crisis responses, often at great risk to their career and their company’s future.”
The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.
In this paper examples of two different types of organisations were presented and their response to a natural disaster illustrates how sometimes Risk Management processes are not enough to save an organisation from unforeseen adversities. The disaster at Fukushima Daiichi is the second worst nuclear accident in history (Qiang, Xi, Xu, Chong 2013). Even though arguably it could have been avoided, it led to a near universal loss of faith in nuclear energy.
Research indicates that many organizations all over the world will be confronted because of critical events, which are likely to compromise the reputation of the organization (Nudell & Antokol, 2001). Due to this fact, planning on how to overcome its critical event in the face of
They over booked the flight and forced paying customers to leave their seats. It just happened that one of them said no and the police was called to remove him forcefully from his seat. Why is the airline allowed to use that kind of force? That might change in the future and the guy might still get his justice, but for that day, what the airline did seems to be unjust, perhaps I don’t have all the facts, but that is the biggest problem today. Lot of story’s get blown out of proportion by media or social media with half the facts missing. And all we do is feel sorry and believe the guy was
These decisions makers have defined what the organizations mission is and are constantly working towards it. Realizing that crisis management must be more than mere lip-service, leaders develop training programs around various crisis situations and drill often on various scenarios that could envelop any organization. While training leaders stress working “smarter”, managing their training time around obsessive planning for numerous crisis events means being better prepared when an actual disaster
“The employees were complaining for months and somehow the situation escalated to become hostile” Said the assistant Joe Haley. An organization as an entity, a whole, resembles a precise piece of machinery, because there are so many components need to function at the same time in order to make the machine work. As long as one part begins to malfunction, it will eventually influence other parts and create a vicious Domino effect, which damages the entire system quickly if not repaired
However, despite their continued success, they have not gone without challenges and failures. In 2008, they faced serious allegations regarding plane maintenance. Two FFA officials reported that they had found issues with Southwest’s planes and that the company had failed to required inspections.
United Airline’s actions to handle their problem of an overbooked flight created a hurtful image and reputation to American citizens. United Airlines made many mistakes while handling this crisis. According to CNBC, United Airlines made three major public relations mistakes. As a company, they could have prevented this disaster from happening in the first place. This could have been done by simply continuing to offer and bribe customers who would have voluntarily given up their seats on Flight 3411. CEO, Oscar Munoz, also took steps to dig United Airlines into a larger hole. While handling this crisis, Munoz first, gave a cold apology. Second, Munoz blamed the victim of the incident, David Dao, by calling him disruptive and
As part of a modernization effort, pilots at United and at other major airlines now access manuals and flight plans through tablets rather than paper. Planes in the air weren’t affected. The stoppage involving the world’s second-largest airline lasted for less than an hour, according to air traffic control notices from the Federal Aviation Administration. United has struggled with occasional computer faults since the 2010 merger between former parent UAL Corp. and Continental Airlines creating the current United Continental Holdings Inc. In February 2014, the system that handles check-ins and other passenger services failed, disrupting travel for about three hours at United hub airports including San Francisco, Washington, and Chicago. The previous month, a malfunction stranded pilots and caused about 1,500 cancellations. United added extra precautions in 2012 after a computer breakdown caused one of its planes to take off about 20,000 pounds (9,100 kilograms) heavier than pilots believed, creating difficulties in getting the jetliner airborne similar to the recent incident involving the Air France
The American Red Cross had a lack of leadership which ultimately incurred long-term effects on the organizations culture (Ferrell, L., Ferrell, O., & Thorne, 2011). Systemic issues revealed negligence including, fraud, bribery, and theft amongst volunteers and staff (Ferrell et al.). According to James (2012), systemic problems presented in the organizations highest level of hierarchy essentially poses problems throughout the hierarchy to the lowest level. The problems became transparent at the time of the 9/11 tragedy with the ARC not responding quickly (Ferrell, 2011). The ARC was questioned regarding management and communication mishaps (Ferrell, 2011). Moreover, upper management was essentially condoned due to the response issue in such
The crash of the Turkish carrier flight 981 was to be sure a learning knowledge for the whole aircraft industry and amid the following couple of years, examinations and hearings numerous reports had surfaced which made it clear that the disappointment of the plane was not as straightforward as it was thought to be. Every single hierarchical disappointment at each stage and the mixes of every one of these disappointments and breakdowns delivered awful outcomes and a point to be noticed that the FAA perceived their duty regarding the carrier business' security, not simply business achievement and benefit and from that point forward the FAA has settled
A nine month battle with United Airlines began when Dave Carroll filed a claim. United Airline’s policy requires that customers report any claims they have within twenty-fours of the incident. However, Carroll after leaving the airport after midnight was miles away on tour and was not able to take any action about the claim at the airport. Finally, after so many months of battling United Airlines told Dave Carroll that, “The matter was closed. No vouchers, no money, no apology, no
From the onset, it is important to note that James and his vice president for production, John Healy, could have possibly prevented the scenario from escalating into a fully blown crisis by addressing the issue early enough. In my opinion, the company's top leadership should have acted during the second stage of the scenario, i.e. after concern deepened. The company's topmost executives instead chose to adopt the 'wait and see' stance.
British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.