Case Study : Strategic Management Models Essay

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KARATINA UNIVERSITY

NAME: SHIRLYNNE JOYCE WANJIKU
ADM: B400/1806p/14

COURSE TITLE: STRATEGIC MANAGEMENT MODELS

COURSE CODE: DBM 943

SUBMITTED TO: PROF PAUL KATUSE

ASSIGMNMENT 1 QUESTION 4

Question 4
a) Choose an industry of your interest and use porters five forces method of analysis to explain why the industry is attractive to you. Porter applied microeconomic principles to business strategy and analyzed the strategic requirements of industrial sectors, not just specific companies. The five forces are competitive factors which determine industry competition and include: suppliers, rivalry within an industry, substitute products, customers or buyers, and new entrants. The industry of interest here would be the garbage collection industry. This business opportunity is on the rise in urban areas in Kenya due to the rapid population growth that has brought about the growth of new residential estates and apartments. Coupled with this, is the inability of the respective city and town councils to provide such services like garbage collection. Services such as this have been handed over to the private sector.
• Industry competitors
The garbage industry has a lot of competition due to the privatization of some firms by local government to assist in garbage collection. In Kenya it is evident that the local government was over whelmed by the garbage menace to a point Nairobi was no longer known as the city in the sun but as city in the garbage. This in
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