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Case Study: Telekom Malaysia Berhad

Satisfactory Essays

Telekom Malaysia Berhad(TM) and Cisco Systems form strategic alliances to help TM to change from traditional voice carriers to providers integrated portfolio of managed services, help TM increase market share, improve competitiveness position, to generate additional income, and dramatically increase the speed to market.
Issue
 Increase data revenue for enterprise businesses
 Broaden managed IP service portfolio
 Increase market share in IP services
 Accelerate speed to market
Since its incorporation in 1984, Telekom Malaysia Berhad has become a leading regional information in the country and communications provider, offers its customers a complete range of fixed line, mobile, data, and broadband communications services and solutions. Headquartered in Kuala Lumpur and the investment and operations in 12 countries across Asia, TM …show more content…

Cisco Internet Business Solutions Group (BSG) meeting with TM and began to put a plan together, determine the market opportunity, the company's ability to deliver, and identify the key questions that need to be addressed before they can begin to implement the opportunities.
Both partners then formed a governance committee to oversee the process and to create high-level strategy that will ensure the success of the alliance consistent throughout the initiative. With the foundation in place, IBSG start working with TM, developed a business plan to capture opportunities in the growing data among corporate Malaysia. "The focus of the business plan focused on comprehensive managed services strategy," said Steven Ying, manager of vertical IBSG, Cisco Systems. "Successful service will enable the network to serve corporate clients with a wide range of safe, reliable, flexible, and scalable, which can deliver advanced services

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