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Case Study: The Genting Group

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The Genting Group
The Genting Group was established by the late Tan Sri Lim Goh Tong in year 1965. From hotel and resort businesses, the company has diverse into various areas such as biotechnology, properties, oil and gas, power generation, plantations, information technology and e-commerce. (Genting Group, 2014) Tan Sri Lim Kok Thay was appointed as the current Chairman and Chief Executor since 1976.
On 27 April 1965, Tan Sri Lim Goh Tong founded Genting Highlands Berhad together with the late Tan Sri Haji Mohammed Noah bin Omar. Over the period of 1965 to 1970, the company had secured the license for twelve thousands acres and two thousand eight hundred acres of land from Pahang and Selangor State government respectively. Construction of a twenty kilometres road across the mountain, from the foothills to the top of Mount Ulu Kali, at two kilometres above sea level was completed in four years’ time. (Genting Group,2014)
Recognized as one of Asia's leading and best-managed multinationals company, Genting Berhad, the investment holding and management company of Genting Group, had its subsidiaries and associates running under the "Genting" name. There are currently 5 public companies listed in 3 jurisdictions with a combined market capitalization of over RM113 billion (US$34 billion) as at 30 …show more content…

This is because the Genting Group has the sole autonomy on the gaming products and services, and that suppliers could be easily changes once the group becomes unsatisfied of a certain product or service. Gaming products and services that Casino de Genting considers are audio or visual, electrical and signage, chips and cards and game equipment as well as gaming development, cash handling and facility design and construction. Supplier is in the disadvantage position by fearing of losing the Genting Group as their only customer in Malaysia. Hence, the bargaining power of supplier is

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