Case Study: The J. Crew

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The J. Crew had been growing since 1989. After opening the first retail store in New York City in the year 1989.The company came up with various strategic like in product design, expanding business, Apparel, Upper middle cost etc. During the recession company face some financial crisis and decrease in the sales revenue. As per the income statement, the company started losing the sales revenue from the year 2011 to 2012. In the year 2011, the net profit margin was 7.05%. It reduced to -12.12% in the period Jan 2011 to march 2011 due to reduce in the sales revenue caused the loss in the profit margin. The company recover the net profit margin after the period March 2011. Company sales revenue was consistently increasing due to new strategy. The

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