Case Study : The Jaguar Venture

Tata Motors acquisition of Jaguar Land Rover Submitted by: Rishi Thaper (Roll No: 081) IIM – KOZHIKODE EPGP BATCH 08 2015-2017 Faculty: Prof. P Rameshan   Jaguar F-Type Land Rover Discovery Range Rover Evoque  Table of Contents Executive summary 4 Introduction to the study, statement of problem and propositions 5 Methodology, source of data and presentation scheme 6 Analysis, interpretations and implications 7 Company Profiles 7 Tata Group 7 Tata Motors 7 Jaguar Land Rover 8 Rationale behind

leading manufacturers in the world (Turnipseed and Gamble 2014). The other international strategy option is the joint ventures that Tata Motors created with numerous other car companies such as Daimler-Benz, Tata Holset, MG-Rover, Fiat and many others. The most profitable of those turned out to be the Jaguar-Land Rover and Fiat. After the official merger and acquisition of Jaguar-Land Rover in 2013 (JaguarLandRover 2016), Tata Motors was able to target a significantly different market in the premium

it is really important to explore new ventures. The authors present a framework for this purpose in which they identify four elements that are important for multinational enterprises. These characteristics include internalizing some transactions, relying on alternative governance for accessing resources, establishing advantages through foreign locations and gaining control over unique resources. Emerging markets are proving to be the center for new ventures because of the opportunities, unique resources

Tata Nano being price at roughly $2500, is 1/19 the price of the cheapest Jaguar, XF base model. US dealer’s worries that Jaguar and Land rover would suffer devaluation in brand name if they were Indian- owned (Timmons 2007). A combination of luxurious and cheap product might seem like an unlikely business model to many. However, Tata Group a conglomerate

in the emerging markets, Jaguar Land Rover (JLR) opens its first ever full manufacturing plant in the region, the first outside England. With great aspiration to develop their own car infrastructure market and compete with the like of (JLR) other Multi Nationals Corporations (MNC), the Chinese government made joint venture the only viable means to enter their growing emerging market, so that their local car manufacturers learn the (MNC) way of doing business. A joint venture has been defined as the

analysis of TATA motors: SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective. 4|Page STRENGTHS: 1. Strong Domestic player (Indian market): Tata has a strong

CASE STUDY: Orbital Engine Company CONTENT (1) Executive Summary P.3 (2) Introduction of Business Background P.4 (3) OEC’s objective P.4 (4) Key issues Highlights P.5 4.1 Two Wise Decision P.5 4.2 Large Car Manufactures Appeared not ready to adopt OCP Engines P.5-6 4.3 Marketing Lessons Can be Learned P.6 4.3.1 Marketing Mix and 4P s P.6 4.3.2 OEC’s Porter Five Forces P.6 4.3.3 Licensing and Joint Venture P.7 (5) Conclusion

MULTINATIONAL ENTERPRISES (MNE’s) A MNE is an enterprise, which has its services and assets in more than one country. MNE’s have offices and production unit in different countries known as host countries with a head office in the home country where all global management decisions are coordinated. E.G.: Coca-Cola, Toshiba, and Honda. MNE’s play a very important role in globalization. STRUCTURE OF MULTINATIONAL ENTERPRISES MNE’s have three different and unique structures (transnational corporations

1. Introduction The purposes of managing projects are obtaining specific goals with proper planing, organizing, motivating and controlling of resources. Various methods and studies are being used for achieving the best possible outcomes of projects. However, the status quo shows the drawbacks of current projects management. LPDS is the method known as a excellent means that functions on saving resources, and minimuns the costs of projects. ‘Lean production ’ is named by a MIT (Massachusetts Institute

Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and