Case Study: The Metropolitan Museum Of Art

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A study case: The Metropolitan Museum of Art and the best social media practices

The Metropolitan Museum of Art of New York is a benchmark in the innovation of digital communication strategies and uses of social media. It has 1,272,482 followers in Facebook and 913,642 followers in Twitter. (Museum Analytics website).

The Metropolitan Museum of Art (Met) has one of the largest and most important art collections in the world, divided into 19 departments, each one with a specialized roster of curators, researchers and conservators. (The Metropolitan Museum website).

The area in charge of communication, design, museography and online communities is the Department of Creative Development. Therefore, all these areas work together. The creative
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The important thing is that everyone who reads their publications can understand what they do in the museum, in addition to maintaining a constant dialogue with the public.

Brian Droitcour says in his article, The Institution as User: Museums and Social Media, published by the electronic magazine Art in America the following:

“The Metropolitan Museum of Art uses its Twitter account like a help desk, fielding queries and requests of all sorts from visitors to their New York home, and from curious users and other institutions. Most queries get an instant reply, acknowledging the question and asking the user to wait; a subsequent follow-up provides an answer. The social media manager consults with the relevant expert at the museum and reports back: it's social media as switchboard.” (Art in America Magazine website).

The goal of the Met in social media is to remain as a reference for culture, reaching more and more people, for this, it is important to stay close to the audience interested in our content and involved in what we do, this is only achieved by promoting communication one by
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