A study case: The Metropolitan Museum of Art and the best social media practices
The Metropolitan Museum of Art of New York is a benchmark in the innovation of digital communication strategies and uses of social media. It has 1,272,482 followers in Facebook and 913,642 followers in Twitter. (Museum Analytics website).
The Metropolitan Museum of Art (Met) has one of the largest and most important art collections in the world, divided into 19 departments, each one with a specialized roster of curators, researchers and conservators. (The Metropolitan Museum website).
The area in charge of communication, design, museography and online communities is the Department of Creative Development. Therefore, all these areas work together. The creative
…show more content…
The important thing is that everyone who reads their publications can understand what they do in the museum, in addition to maintaining a constant dialogue with the public.
Brian Droitcour says in his article, The Institution as User: Museums and Social Media, published by the electronic magazine Art in America the following:
“The Metropolitan Museum of Art uses its Twitter account like a help desk, fielding queries and requests of all sorts from visitors to their New York home, and from curious users and other institutions. Most queries get an instant reply, acknowledging the question and asking the user to wait; a subsequent follow-up provides an answer. The social media manager consults with the relevant expert at the museum and reports back: it's social media as switchboard.” (Art in America Magazine website).
The goal of the Met in social media is to remain as a reference for culture, reaching more and more people, for this, it is important to stay close to the audience interested in our content and involved in what we do, this is only achieved by promoting communication one by
Number Three: The Metropolitan Museum of Art.With works of art spanning thousands of years, enjoy the Met's wide-ranging collection, including everything from Greek to Roman art, paintings, sculptures, artifacts and more.
Another aspect that I found to be very interesting was the way in which each of the museums offered different multimedia formats to facilitate the visitor’s experience with the artwork in display. I noticed that both museums offered applications for smartphones and tablets, free of charge, to assist the visitors with getting the most possible out of the museum. Visiting a museum can be a very distracting task because there is so much to see and without a plan or a navigating system that helps you make your way towards the museum, it can be hard to gain something from your visit. Both apps are accessible to most people and very easy to navigate through. These apps included audio guides, exhibition information, calendars, events and so on. However, I noticed
Our recent class visit to the Blanton Museum provided us with insight into how the institution utilizes social media tools to engage with their current and future publics, expand brand recognition, and attract new visitors to their location. Social media plays a pivotal role in how society communicates day-to-day with each other. With the rapidly increasing use of social media, the museum is now challenged with the ability to be able to reach their audiences in this new online environment.
In America, social media is becoming the new way of sharing one’s art with other people through a digital outreach on platforms
The manner in which a spectator responds to art and objects in a museum will differ, but what remains true is that each individual’s experience will undeniably remain their own (pg. 30). Conversely, the viewer may not be aware that the items on display have been carefully curated, sometimes in a way that places emphasis on visual interest rather than cultural significance. In Svetlana Alpers essay, The Museum as a Way of Seeing, she argues that museums establish their own way of seeing an object, something she refers to as the Museum Effect (p. 27). When an object is removed from its original provenience and placed in a museum, for display and consideration by others, the museum attaches artistic value and context to that item by making it an object of visual interest, rather than focusing on cultural importance (p. 25). In contrast, Carol Duncan and Allan Wallach’s reading, The Universal Survey Museum, contend that early museum models were built similar to ancient Roman temples and cathedrals becoming places of public spectacle that took great consideration to recognize state power. (p. 52). As a result, museums today continue to share these important characteristics, displaying works of art in a ritualistic manner, with their primary function being to impress upon those who visit it society’s most illustrious beliefs and values (p. 52).
Jan van Eyck was active since 1422 and died in 1441. He was the most celebrated painter of the fifteen-century in Europe. One of his famous works is “The Last Judgment”. At first sight this work immediately attracted my attention. The painting’s stunning colors and the fact that it reminded me of a previous similar work I have seen, triggered in my mind. The material that is used is oil on canvas, transferred from wood. The size of this work is 22 1/4 *7 2/3 in. (56.5 * 19.7cm).
As I walked up to The Metropolitan Museum of Art (MET) for the first time, I was overwhelmed with amount of visitors that occupied the steps to the entrance and wondered if this visit was the best choice. I opened the front doors to the museum and stepped inside; my immediate impression of the place reminded me of my first experience at Grand Central Station. Initially, I was overwhelmed and distracted by the hustle and loud noise around me, yet at the same time, I found myself mesmerized by the architectural beauty and layout of the place.
Social media has taken over the modern day world. It has helped us to communicate,
The Metropolitan Museum of Art was founded in 1870 by a group of American citizens. It opened on February 20, 1872 and was originally located at 681 on Fifth Avenue. Also known as “The Met”, the museum is located on the eastern edge of Central Park in New York City. It has a permanent collection containing more than two million works of art. The main building of the Met is one of the world’s largest art galleries. The museum permanent collection includes art from
The goal of any business is to make a profit, museums are no different. Capture hearts, attention, and pocketbooks. The museum curators must choose artifacts and things to feature in exhibits that will allure and attract guests and bring profit to the museum. The two problems facing museums success is “money and management’’ (source A, Rockefeller). The excerpt from an autobiography written by a fellow Rockefeller highlights the fiscal burden the management of a museum inflicts upon the owners. With the lack of support from trustees, who showed more support toward some “exhibitions, acquisitions, and programs.” rather than others, the Museum of Modern Arts floundered under pressure creating a endless financial cycle featuring deficits, debt,
The Museum of Modern Art in New York City is the world’s leading modern art. Its exhibits have been a major influence in creating and stimulating popular awareness of modern art and its accompanying diversity of its styles and movements. The museum’s outstanding collections of modern painting, sculpture, drawings, and prints range from Impressionisms to current movements. Moreover, there are exhibits of modern architecture, industrial design, sculpture, photography, prints and electronic media. The museum presently has a modern art library of 300,000 books and impressive collections of films that are shown regularly. The Museum is said to be the complementary of the Metropolitan Museum
Positioned alongside Central Park in the heart of New York City, The Metropolitan Museum of Art is one of the largest and most influential art museums in the world. The Met houses an extensive collection of curated works that spans throughout various time periods and different cultures. The context of museum, especially one as influential as the Met, inherently predisposes its visitors to a certain set of understandings that subtly influence how they interpret and ultimately construct meanings about each individual object within the museum. Brent Plate in Religion, Art, and Visual Culture argues that “objects obtain different meanings in different locations and historical settings.”An object placed on display behind a glass case inside a museum would hold a vastly different meaning if it was put on sale by a street vendor, like the ones who set up their tables in close proximity to the Met. The different meanings that objects are able to obtain is attributed to the relationships that are established between the object itself and the environment that surrounds it. These relationships often involve the kind of audience that a museum attracts, where the work is exhibited, and how the exhibits within a museum is planned out. Museums subsequently have the ability to control how these relationships are established which influences the way a viewer is able to construct meaning. When a visitor observes an object on display at the Met, they instinctively construct a certain set of
What a blessing I had today to experience in my own eyes wonderful sights and scenes. Many of you already know that I 'm famous for the mystical experiences I’ve had with Jesus and God in the past. Perhaps you’ve read my book? The Book of Margery Kempe? Yes, I Margery Kemp, got the opportunity to visit the Metropolitan Museum of Art in New York City. There 's over thousands of beautiful artwork, one visit won 't suffice. I was captivated by everything I saw, but I was especially drawn into the magnificent gallery number 305.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.