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Case Study : ' Til You Make It Big '

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PIVOT ‘TIL YOU MAKE IT BIG

By
Swathy Parvathareddy

Executive Summary
In today’s world full of improvisations and fast paced technology innovations, the word “Startup” is quiet common. Everybody who has a potentially worthy idea, that would revolutionize the world or at least make them profits, draws up a business plan, raises money and sets out on a path to make it happen. This report is a sincere attempt of capturing my summer internship experience at a startup I5 Dynamics, Inc. based in Research Triangle Park (RTP) which develops Enterprise Resource Planning Software with a unique value proposition. My ten week internship began with me listing down my learning objectives and discussing it with my supervisor, who was also the CEO of the company. To accomplish those objectives, I had to work on simultaneous projects, which in turn, helped me improve my professional and personal skills. In this report, I am going to elaborate on how my objectives influenced my involvement and how my active contribution resulted in the successful realization of what I can do as a result of this internship experience.

I. Organizational Overview
Having had no work experience when I joined the MEM Program, my first instinct was to do a consulting practicum. Choosing a practicum in my first semester was the right decision for me. Working on the Cisco project broadened my skillset as I got to learn about project management, preliminary and secondary market research, team work

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