Case Study: Tyres With Muscle

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MRF –“Tyres with Muscle”
The MRF Brand Story is remarkable. In 1940’s with a funding of INR 14000/- it started as a mere rubber balloon factory, which has turned into a multibillion legacy. It produces quality Tyres which is being used nationally and internationally. It also has presence in Motorsports, Paints and Coats, Cricket Training & Toys.
MRF origin traces back to 1946 at Chennai which housed its first makeshift toy balloon manufacturing unit set by founder KM Mammen Mappillai. By 1952 it changed its course to tread rubber manufacturing. Here began the glorious making of undisputed leader in Tyre industry.
In 1960’s MRF was exporting its Tyres to overseas in Beirut and U.S.A. It soon made its presence felt globally across 65 countries through Tyres rolling out from its 06 interdependent facilities built across …show more content…

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In 1987 MRF along with the US-based-Hasbro, which is a leader in children & family leisure time products started a new Joint Venture named Funskool India. They started with a vision to help every child grow into a successful Human Being. It helped them to emerge as the largest Toy company in India.
Funskool increased footprint & visibility of its many products in large formats. To achieve this it opened its own Retail Stores. While small toy stores catered to the mass market. Funskool has a wide presence with as many as 16 warehouses to serve nearly 4000 retail outlets. It also opened its 1st retail store in Chennai for one of its major partners 'LEGO' the building blocks

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