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The Principles Of Unilever Ceo Paul Polman

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Dove was launched in the market by Unilever in 1957. With a vision to motivate the people to feel good and look good, it aimed to help women to become confident about their skin and appearance. Their basic aim is to get more out of life with brands and services that are actually good for them and also for others. They intend to bring the international expertise to the reach of people belonging to different cultures and backgrounds. It also wants its products to be affordable by all kinds of customers. “Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.” "We cannot close our eyes to the challenges that the world faces. Business must make an explicit and positive contribution to addressing them. I’m convinced we can create a more equitable and sustainable world for all of us by doing so,” says Unilever CEO Paul Polman. The basic principles of Unilever are following  Healthier future by providing antiseptic and cholesterol free products  More confident future by providing quality beauty products for men and women  Better future for children by providing oral care brands and nutritional products  Creating a planet and environment friendly future by initiating Cleaner Planet Plan through laundry plans and forest management products in Africa  Better future for farmers by utilizing raw materials from agriculture and forestry. 2.

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