Case Study : Walt Disney Company

5336 Words Jul 26th, 2015 22 Pages
1 – Chapter One
1.1 – Case Study Background:
The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon "Trolley Troubles" was released in 1927 whereas, very first “Mickey Mouse” cartoon was released in 1928 and it was also the first appearance of “Minnie Mouse” on screen. Moreover, the first full-colour cartoon "Flowers and Trees" was released in 1932 which won Academy Award. Donald Duck was appeared for first time in 1934 and “Mickey Mouse” colour cartoon was released in 1935. Furthermore, "Snow White and the Seven Dwarfs" was released in 1937 which was The Walt Disney Company’s very first feature-length animated movie. These releases influenced the company to expand.
Thus, Walt Disney Music Company was formed in 1949 after the release of "Fantasia" in 1940. The company continued to move forward and in 1950 The Walt Disney Company 's very first live-action feature movie was released. The first Disney Park "Disneyland" was opened in California in 1955. It attracted children and the elders too. Mr. Walt Disney had advanced vision, revolutionary spirit and incomparable creativity. His capabilities and skills made the impossible possible and turned the dreams into reality. These capabilities and creativity built the foundation of the company (Walt Disney) and is still a vital root of the company. Sadly, Mr. Walt Disney died on December 15,…

More about Case Study : Walt Disney Company

Open Document