Case Summary: The Schiffman's Annual Campaign

Satisfactory Essays

Hi Barry, First, it was nice seeing you earlier. Second, I’ve revised the Schiffman’s 201/2018 annual campaign discussed earlier. Per our conversation, the revisions are as follows: Adjust Demo – AD 35-64 Delete Noon News 90/10 split Increase Frequency in Key Areas (EM & LN) The annual summary is as follows: Budget $110,000.00, GRPS 11,000.5, Reach 97.3%, CPP $10.00 Please take a look at the attached and advise if the campaign is approved. Thanks again Barry for allowing Eric, Dan and myself to present WFMY News2. Safe Travels & I look forward to your response. Elsie

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