CeeCee Case Study Analysis
School of Business & Humanities
Institute of Technology Blanchardstown
Dublin 15
Bachelor of Business Studies
Strategic Marketing Management
04/03/2011
1. INTIAL OBSERVATIONS
* Fashion Industry * The fashion retail industry has grown rapidly. It is reported in the case study that sales revenue in the European clothing market has increased by almost 20% over the last decade. * There has been substantial price deflation caused by the increasing market share of value retailers and the reduction of production costs as manufacturing is moved to cheaper wage countries such as Asia * Increasingly competitive markets as large grocery supermarket retailers are now offering non food products
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Such risks include fluctuations in foreign currency exchange rates, unfavourable economical or political factors or less developed infrastructure. CeeCee would also need to decide on which mode of entry it would utilise when entering into a foreign market in order to reduce risks. Entry options include contracting, strategic alliances, joint ventures e.t.c.
ii. IT Systems: As mentioned earlier, CeeCee invests heavily in Information Technology systems to support its fast fashion business model. Any problem with the IT systems would create a major setback for the company, in terms of inventory management. The major issue here for management is identifying possible IT risks and understanding, monitoring and controlling of those risks, mainly because their business rely heavily on IT and New and innovative technologies are introduced frequently therefore creating new risks.
iii. Suppliers: CeeCee’s suppliers play an important role in the company’s fast fashion model. The company has a list of criteria’s for selecting its suppliers and audits its suppliers on a regular basis because they are a vital component to the success of their business. A major issue for managers here is carrying out supplier risk management because should supply chain disruption arise, it could jeopardize the company’s strategy.
iv. Maintaining Success: CeeCee is a successful corporation and another important challenge which its management
This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.
II. Over the past few years, fast fashion has been an extremely hot segment and source to help some clothing companies increasing on their economic growth.
This report is about the UK supermarket industry, and analysing the condition of the current market. It will focus on its market structure, barriers to entry and contestable market to analyse if the supermarket industry is an oligopoly market and if it is a contestable market or not.
The key risks that the company faces are economic conditions, competition, key employees, suppliers, availability of credit, financial risks, business continuity, revenue dependence, cost saving, leased property portfolio, as well as, some other minor risks. The amount of risks faced by the company is high, and the realization of those risks is a good possibility in light of the performance of the company.
Business is continually growing on a global level leading to international business partnerships, agreements, and trades. During these types of business relationships disputes are common (University of Phoenix, n.d.). If a dispute occurs one party may chooses to take legal action against the other party. Making the decision to take legal action businesses must make considerations prior to proceeding. Making the right decisions can build a strong relationship between parties. Considerations to take include contracts, local law, and local customs and culture. Steps may be taken to minimize risks in international business agreements as well.
The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. We will first seek customers locally, but will increase our range as we build our brand and are confident in our image.
Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules
G. Industry Analysis – The supermarket and grocery store industry is maintaining throughout the economic crisis that America is currently experiencing. As stated by the Market Report of “Grocery Stores”, “The industry fared well during the economic recession of the late 2000s, as more Americans chose to eat at home rather than go out. During this time grocery stores focused on providing economical food choices for cash-strapped consumers.” However, as the economy continues to improve, more people may choose to eat out which could cause the industry to marginally suffer. Additionally, Supermarketnews.com states, “…the 75
The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.
Some would say Celtel lost $750,000, but Ibrahim and Alan Rudge knew this sum was a sunk cost. There was no time to lose, they had to move on, and they could do so as their investors and board members shared the same anti-corruption beliefs.
On June 16, 2016 CPS Keturah and Cece both spoke with Archield Ms. Brogan regarding the allegation. Mrs. Brogan stated that she hasn’t had any altercations with anyone lately. Ms. Brogan’s two kids wasn’t at home, she stated that the boys were at the tire place around the corner helping the owner of the business wash cars, than later stated the boys were around the corner at a friend’s house . Ms. Brogan stated that they she has to provide services for the roaches within the home; she previously sprayed and set glue traps for the roaches. Ms. Brogan receives disability, but she will be going to court and they might be taking her disability away from her, due them feeling that Ms. Brogan is able to go back to work. Ms. Brogan has been battling
The competition to a chain retail grocery store, such as Kroger, is not limited to other
2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.
‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’
REFERENCESBBC WEB SITEwww.bbc.co.ukCLARKS WEB SITEwww.clarks.co.ukKEY NOTEMARKET REVIEW 2006 CLOTHING AND FOOTWEAR INDUSTRYMINTEL MARKET REPORThttp://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=220168THE TIMESONLINEhttp://business.timesonline.co.uk/tol/business/economics/article732688.eceVERDICT MARKETING WEB SITEwww.verdict.co.uk/marketing