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Century 21 Executive Summary

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Executive Summary
Composed of more than 6,900 broker offices owned by independent franchises, Century 21 Real Estate LLC operates in more than 78 countries and territories across the globe, with more than 102,000 salespeople, agents and realtors.
With headquarters in New Jersey, Century 21 has perfected a franchising system that brings together real estate groups and independent agents, providing them with iconic brand marks, global exposure, world-class marketing support, a comprehensive training platform, communications and technology solutions – all established with innovation and creativity to entice and draw in prospective clients, to nurture a loyal body of customers and to deliver exceptional real estate services.
A subsidiary of Realogy …show more content…

It did not take long for Trans World Corp. to take an interest on the firm, due to its staggering success. In 1979, Trans World Corp. bought a hundred percent of the company, in a cash and stock deal that was valued at $89 million.

In October 1979, the now-successful Century 21 partners with Easter Seals. In the desire to give back to the community, the firm chooses Easter Seals as its major philanthropic partner.

Century 21 Real Estate Corporation expands its reach to Asia when it signs its second international franchise agreement with C. Itoh and Co., Ltd, the firm that would build Century 21 real estate offices in Japan.

In September of 1985, Century 21 Real estate Corporation is acquired by Metropolitan Life Insurance Company, which continued the success of the firmby signing an agreement with Michel Trolle of France in March 1987, Phil Yeager of Mexico in May 1989 and the company Century 21 Australasia, Pty. Ltd, which brought Century 21 offices to New Zealand and Australia.
Century 21 continued to grow even bigger, sigining agreements with one country after another. In Aufgust 1995, Century 21 real estate Corporation is absorbed by Hospitality Franchise Systems (HFS), which would eventually become Cendant Corporation later

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