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Chanel

Decent Essays

Establishment and recognition: 1909 through 1920s
In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsan's apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world.[1] The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During this time, Coco Chanel struck up a relationship with Arthur 'Boy' Capel, a member of the Balsan men's group.
He saw a businesswoman in Coco and helped her acquire her location at 31 Rue Cambon in Paris by 1910.[1] There was already a couture shop in the building, and so Coco was not allowed in her lease …show more content…

[edit]Chanel and Nazi affiliation: 1930s through 1950s
Evening couture dresses from Chanel evolved into an elongated feminine style.[1] Summer dresses had contrasting scintillating touches (e.g. rhinestone straps and silver eyelets).[1] Coco designed a line for petite women in 1937.[1] Throughout the 1930s, Elsa Schiaparelli was competing more strongly with the House of Chanel, but this was only a short term rivalry. Chanel premiered an exhibition of jewelry in 1932 dedicated to the diamond. Several of the pieces, including the "Comet" and "Fountain" necklaces were re-introduced by Chanel in 1993. When World War II began in 1939, Coco Chanel retired and moved into the Hôtel Ritz Paris with her new beau, Nazi officer Hans Gunther von Dincklage.[1][3][5] Only her parfums and accessories were sold in her existing boutiques.
When France fell under the control of Adolf Hitler's Nazi Germany in 1940, the Nazis made the opulent and exclusive Hotel Meurice (Le Meurice), located on the Rue du Rivoli opposite the Louvre, their French headquarters. It was coincidentally and uncomfortably close (just right around the corner) from

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