Changing the Culture at British Airways
1. Problems you identified from the case
Macro: The first problem changing the culture at British Airways was the merger of the BOAC and BEA. In 1971, the Civil Aviation Act became law and the board was to control policy over British Airways but both BOAC and BEA remained autonomous, each with its own chairman, board, and chief executive. This caused a split within British Airways throughout the 1970s and in the mid-1980. The second problem BA faced was the threat of privatization. In 1984 the government passed legislation that made BA a public limited company. The third was productivity was bad compared to other leading foreign airlines. The fourth was poor service. Poor customer service
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Both companies had done its share of pioneering. BA needs to be reorganized to have shared desires. This resulted in a financial crises and downsizing of employees (Jick & Peiperl, 2011, p. 35).
3. Organizational Systems Affected
Structural: The Leadership indicated that BEA was concerned with building an airline infrastructure than it did in profit. This was reflection a de-centralized leadership style and BOAC was concerned with the jet airliner which was focusing on the task. The merger caused BA to be very controlled with a lot of rules and regulations. Privatization by the British government made BA a public limited company. (Jick & Peiperl, 2011, pp. 26, 34).
Psychosocial: Employees expressed their pleasure on being treated with respect. When the merger took place, both BEA and BOAC will have to be loyal to each other and unite. A greater challenge is to change the mindset of employees at all levels. The mindset is a shared way of thinking and behavior within in an organization. They are reflected in accepted behaviors and attitudes. The mindset becomes very powerful in gaining unity and focus within the organization. It provides a common focus and increases the intensity of the work being done (Jick & Peiperl, 2011, p. 39).
Technical: BA will have to cut cost and drive customer service. The technological innovation plays and important role. If everyone works together there would be a more
British Airways faced the worst crisis in its history in the late 1970’s early 1980’s.
|organisation |customers and will increase the profits. The difference from the other two sectors is that customers are |
There might come situations like interpersonal conflict, work-family conflict, job – security, sexual harassment which may reduce which reduce work engagement under which a firm must adopt much programs and policies like job redesign, Family-friendly human resource policies, stress management programs, work-life balance programs which helps in building work engagement.
The dispute between BA management and Cabin Crew from 2009 to 2011 caused extensive impact throughout the global condition. BA totally lost £150 million and the brand reputation had been affected seriously. It meant that BA has some problems about its change management. This academic report contains
British Airways (BA) was formed in 1974 by the merger of the British Overseas Airways Corp (BOAC) and the British European Airways (BEA). BA’s integration did not come without problems. By the early 1980’s BA generated debs in excess of £500m, staff discontent and customer dissatisfaction were common denominators across the operational equation and in 1980 the airline topped a list of airlines to be avoided at all costs.
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There definitely was a crisis happening in that airline. They didn’t seem to have a cohesive culture and it seemed as if they continued down this path they would no longer have a business either. British Airways had this divide between BEA and BOAC.
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2. Arrival time was earlier than what was stated on the ticket which was good.
In this essays I will be looking at the HRM approaches and policies of British Airways
In 1950’s BOAC first introduced a direct flight from United Kingdom to Johannesburg, South Africa. In 1958, BOAC introduced a first transatlantic transport service, using two airplanes named Comet simultaneously flying between London and New York. In 1960’s, other different British transport airlines started competing and having the same services as British Airways do. In 1970’s, BOAC and British European Airways (BEA) joined forces to provide more route service to the customers. In 1974, BOAC and BEA merged to form British Airways. In February 1987, British Airways was privatised and many people have bought the shares for investment. In February 1999, because of the success, BA made an Oneworld® alliance and maximises the connection to airline companies around the world. These are Aer Lingus, American Airlines, Cathay Pacific, Finnair, Iberia, and Lan Chile. (Curtis, et al. 2003)