Essay on Channels of Distribution

1120 Words5 Pages
Members of the class are required to prepare a course project, not to exceed 15 pages of text (excluding, title page, table of contents, reference page and appendices) on the theme of channels of distribution. With this theme, the project is intended to be an opportunity to explore in depth a topic related to this course that is of specific significance to you.

In developing the project, select one of the topics outlined below. This is not a ‘book report’. The course project is a Channels of Distribution Analysis Report. This is a graduate level research paper complete with analysis and evaluation of your findings. Your project should be written in 3rd person (no first person such as ‘I recommend’) and should focus on one of the
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Week 4 Grading Rubric

Category Points % Description
Background 15 27% Highlight the significant historical points. Provide organizational background.
Marketing Channel Characteristics 15 28% What channels are appropriate for your analysis? Why are these channels significant to the topic?
Core Principles 15 27% What distribution channel theories are you planning to relate to the real-life situation and why?
Reference List, Grammar, Spelling, Punctuation, etc. 10 18% What sources are you referencing and what contribution do they make to your paper? Proper use of grammar, spelling, punctuation and headings.
Total 55 100%

Week 7: Final Course Project

The course project is due at the end of this week.

Papers should be 10 - 15 typed pages, not including references, cover sheets, table of contents, appendices, and so forth.
To be considered complete, papers must include a title page, table of contents, reference list and appendices (APA format).
Substantial points will be deducted for failure to include all of these items.
Use proper grammar, spelling, sentence and paragraph structure
Use 1” margins on all sides and double spacing
Black font color with a professional 12” non-italic font (no comic san, as an example)
Name, page number, course number and title of paper on each page
See the grading rubric below.
You must provide at least 10 reliable and credible

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