AUGUST, 2012 1 Contents Figure A: Percentage of market share of coffee player in Vietnamese market 12 Figure 1: Marketing Mix Strategy 12 Figure 2: Influence Diagram of Marketing 7Ps 16 Figure 3: The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 Figure 5: Spontaneous Aided Brand Recognition 44 Figure 6: Prompted Brand Recognition 44 Figure 7: The Most Suitable Source 45 Figure 8: (Part Ii, Q12c, Questionnaire) 46 Figure 9: (Part Ii, Q13a, Q13b, Questionnaire)
Table of content Chapter No. Content List of Tables List of Figures Executive summary Page No 1. Introduction Overview of Banking Objective of study Research methodology Limitation of study 2. Review of literature CAMELS Framework 3. Company profile HDFC BANK SBI AXIS BANK IDBI ICICI BANK 4. 5. Findings and conclusion Bibliography Email: - satishpgoyal@gmail.com PUNE 2010 1|Page List of Tables Table No. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Table Content Capital Adequacy ratio Earnings Per Share
Angela, head of SAS Research Department and Mrs Woode , head of GSE Research Department. v i TABLE OF CONTENTS Content Page DECLARATION ii ABSTRACT iii ACKNOWLEDGEMENTS iv DEDICATION v TABLE OF CONTENTS vii LIST OF TABLES vi LIST OF FIGURES vi CHAPTER ONE: INTRODUCTION 1 Background 1 Problem Statement 5 Objectives of Study 6 Significance of Study 6 Structure of the Study 8 CHAPTER TWO: LITERATURE REVIEW