Cherron: A Case Study

differentiation, and marketing strategy of the company for the product. 2. Literature Review 2.1 Available research/insights on product innovation A brief review of the literature studied in depth concerning product innovation in given below. Cherron Reguia, in ‘Product innovation and the competitive advantage’ [1], establishes how product innovation can be leveraged to establish and sustain competitive advantage. Innovation can be of various types, like: 1. 2. 3. 4. 5. Developing new

Asia Pacific Business Review Vol. 12, No. 2, 131–147, April 2006 Globalization and Employment Relations in the Korean Auto Industry: The Case of the Hyundai Motor Company in Korea, Canada and India RUSSELL D. LANSBURY*, SEUNG-HO KWON** & CHUNGSOK SUH† *University of Sydney, **School of International Business, University of New South Wales, † University of New South Wales ABSTRACT Examination is made of the complex interactions between globalization and employment relations as reflected