Cisco Case Study 1. Identify what you believe are the most important elements (criteria, processes, specific actions, etc.) of Cisco’s approach to selecting and integrating acquisitions. For each of the elements you have identified, describe why it is important? (What is its purpose)? As we know, Cisco is a high-tech IT Corporation and also a strategic buyer, in other words; it is interested in making a profit by managing any potential IT business for an extended period by separate subsidiary or…

Background In 1995, John Chambers joined Cisco Systems as president and CEO. After six years under the supervision of Chambers, the company went from generating $2.2 billion in annual sales to $22.3 billion. As a result of the market downturn in 2001, the company suffered its first loss and laid off 18% of its workforce. Chambers quickly realized Cisco was in need of significant organizational restructuring if Cisco were to survive and thrive the downtown. This change shifted the company from a…

Cisco Case Study Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For the first time in a decade Cisco experienced its first…

Submitted to: Dr. Carlton Cunningham Submitted by: Ambar De Los Santos Corporan Jason Lukis Jireh Labarca Rahila Dholakia Date of Submission: January 13, 2016 Title of Assignment: CISCO Preliminary Case Analysis. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used…

Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation, including a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats) as well as some overall objectives and issues regarding to Cisco products. It also comments the implications of the problems in terms of management, the marketing mix, and competition in further detail. Formulation and evaluation of alternatives…

Cisco Case Study D. i. How did Cisco determine the allocation of the purchase price to specific tangible and intangible assets? (see business combinations in the summary of significant accounting policies in note 2.) Cisco allocates the fair value of the purchase consideration of its acquisitions to the tangible assets, liabilities, and intangible assets acquired. The excess fair value of the purchase consideration over the fair values of these identifiable assets and liabilities is recorded…

Cisco Systems, Inc. International Business Case Study Executive Summary Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as…

Branding and marketing are important concepts for any business. This case study will explore the Cisco marketing case study in the Kotler and Keller, 2012 Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market. Furthermore, the study will also explore if Cisco's plan to reach out to consumers is a viable one. First off, branding in a business to business application has…

CASE QUESTIONS – CISCO 1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival? Prior to his arrival, CISCO had a decentralized approach to IT spending. Independent business groups were making decisions in fuctional silos. Each group their own funds for IT, therefore, redundant applications such as CRM systems were created. This was a global issue as well as a localized issue. The Cisco philosophy regarding IT was simple: As long as someone…

Case Analysis #28 Cisco Systems, Inc.: Acquisition integration for manufacturing Who are the main players? The main player in this case study is Cisco Systems, Inc. Cisco is one of the largest and most diverse technological firms in the IT industry at the time when the case study was set (in the mid 1990s). The other key player is Summa Four, a mid-sized technology firm that Cisco desired to acquire. In the 1990s, Cisco's dominance was legendary. It had played a critical role in forming the architecture…