Best known as the City of Angels, Los Angeles is a dramatically diverse environment According to the United States Census Bureau (2016), there is a consistently growing population in Los Angeles; and as of 2015 there is a population of more than 3 million individuals. This shows a great jump of 4.7% in comparison with 2010. The percentage is divided amongst children under the age of 5 (6.6%), persons between 6 years and 18 years (23.1 %), 19 years and 64 years (59.8%), and 10.5% of the population in Los Angeles are persons above the age of 65 years. From an ethnic standpoint, Caucasian individuals make up 49.8% of the entire population, while Hispanic individuals fall right behind at 28.7%. Surprisingly, 23.5% of the people in Los Angeles …show more content…
For example, a billboard can be placed in an area that is frequented by the population the system is targeting.
Patient privacy being tampered with wins as the biggest disadvantage of implementing email and social media in the healthcare marketing circle. For example, if the messages to the patients are not encrypted effectively, they may be accessed by unauthorized individuals. Most establishments require putting the word “secure” before any email message; which automatically encrypts any email that is crossing the healthcare software barrier.
Incoming and outgoing messages whether it is email or social media need to be filtered and supervised at all times to prevent spam and virus mishaps. If unprofessional content is shared by the healthcare team, this may lead to tarnishing and a distasteful image of the profession. Another disadvantage that can be created is violating patient boundaries as they may extend to become friends on the social media platforms (Ventola, 2014).
Social media tends to be slightly loose at times with an abundance of opinions and statements. It could only take one statement being made by a potential consumer or any type of marketing announcement that could come off as offensive or biased. Billboards are great if individuals are driving on one of the busiest freeways ever known which would be Interstate 405; taking the title of being the most congested
While advancements in technology have positively impacted the nursing field, it has also created huge concerns with patient privacy and sharing of protected health information leading to detrimental effects to patients and their families. Indeed, technology is changing the face of healthcare with positive innovations to reduce medication errors and documentation errors. However, technology at our fingertips has created immense concerns with sharing of protected health information of patients via social media, email and other means of communication via technology. This paper addresses why I feel the advancement of technology has numerous deficits that need more research and implementation of new laws and policies to safeguard the
Health information is a fundamental piece of data which represents a person, business, organization, or a community. This data is vital in monitoring and coordination of care for individuals and communities. It not only monitors and coordinates patient care, but reduces costly mistakes and prevent duplication of treatments as well as taking a pivotal role in preserving, securing, and protecting personal health information. Since, this information is extremely essential and sensitive, it must remain secure and safe to prevent frauds and cyber-attacks. First of all, this paper discusses vitality of the health information in regards to individuals, professionals, and organizations along with its benefits to improve overall quality of life. Secondly, it discusses the role of information technology in various aspects of the industry and the what the future holds within IT.
There is no doubt in that technology has multifaceted benefits but, at the same time, it has forced mankind to feel insecure. Every industry depends upon the data of the customers and the health industry is no more an exception here. The data of each patient is shared to facilitate health itself and for more rigorous and authentic research. Hence, protecting patient data is very important. It is so important that in 1996, the federal government introduced the Health Insurance
Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.
In the world today, smartphones are becoming the “norm”, with basic phones becoming nearly obsolete in recent years. Pairing the overwhelming presence of social media with the rise in usage of smartphones brings to light an entirely new set of problems and challenges regarding patient privacy. According to a 2010 study conducted regarding various boards of nursing, 67% of executive officers surveyed reported receiving complaints about nurses misusing social media (Spector & Kappel,
Electronic Health/Medical Records are a key component in healthcare communication. There are many benefits to EHRs and EMRs and with those benefits there are security risks that need handles properly. Overall effectiveness and productivity will increase while patient wait time decreases. While EMRs are not directly linked to social networking these sites provide a benefit to patients and there is a possibility of eventually linking limited information to these so
Automation and interconnections with information in their healthcare environments need increasing support, security measures need to be implemented without disrupting the workflow of approved users, costs associated with data breaches and damage to their reputation need to be avoided. IT budgets constraints also impose limitations in many healthcare institutions. Compliance with security and privacy related regulations in healthcare and making sure what policies and standards should be implemented requires solutions that clearly address security challenges so that they can be integrated into a healthcare institution’s existing infrastructure and business practice. As data is transmitted across countless environments and is stored on an ever-expanding grouping of endpoint and storage devices such as computers, laptops, and removable storage devices, it will become evident that there will be a need for strong encryption. Under the HITECH Act and comparable state laws, encrypted data that is received or acquired by unauthorized persons through a lost or stolen electronic device or an errant email, is typically not considered a breach. However, healthcare institutions need to determine the level of encryption they should adopt. For example, a hospital could decide where there is the greatest risk of information loss (patient data in email messages or on storage drive) that is not on internal
In the present culture of the United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average American’s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the utilization of social media. For instance, an emerging population of physicians are using social media apps such as Snap Chat, Facebook, and YouTube to educate, display surgical, and medical procedures while being performed. In contrast, as there are positive aspects of utilizing social media, a negative trait of social media is invading and exposing individual’s privacy. As of recent, a New York licensed nurse had to surrender her nursing license and sentenced to 3 years of probation for “moral unfitness in the practice (Bowerman, 2016).” She took photos with her phone of two unconscious male patient’s genitalia and shared them with coworkers. This has become an increasing issue and as the utilization of social media in healthcare is increasing, many ethical issues are developing. For instance, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) was passed for the adoption of a national standard for electronic health care transactions and code sets, unique health identifiers,
The rapid development of technology throughout modern society has initiated the widespread use of social networking. Social networking plays a positive role in healthcare when educating, communicating, or advertising. However, poor judgments have the power to turn this positive into negative and damage professional reputations. Griffith (2014) stresses the importance of understanding that protected health information is not a matter of open secrets. Whether a lawyer, doctor, nurse, or a secretary, it is important to avoid conditions that may influence the health and security of patients or clients, as well as their own professional reputation (Aylott, 2011). The Purpose of this paper is to explore the appropriate use of cell phones and social networking in healthcare and the importance of understanding the ethical boundaries between professional uses opposed to personal use.
The minority population in Los Angeles is “68.2%”(Stephanie and Doris) and “38% are Latino, 29% are African American and 6% of other ethnicities, and 27% are white.”(Hans P. Johnson)
As Health information system continues to evolve and innovate the healthcare industries, one should be conscious of information security and safety. Kaiser Permanente experiences this dilemma first hand. On August 2000, Kaiser Permanente had a serious security breach that sends out email messages to their patients with another patient’s information. This integrated health delivery system serves over eight million members with appointments, prescription refills, health information, clinical advice and patient forums was breath and nineteen of the member received email messages with private information.
Nowadays, the number of people who have access to the internet has increased tremendously. This is one of the main reasons why many consumers/patients want to communicate to their physicians through online messaging. Online Patient-Clinician Messaging has the potential to improve the quality of medical care as it helps improve the relationship between the physician and the patient and it promotes greater involvement by patients in their own care (National Ethics Committee of the Veterans Health Administration, 2004, p. 2). Because of its benefits, there are many health care organizations that use online patient-clinician messaging. Veterans Health Administration makes patient-clinician messaging available through its My HealtheVet initiative. In addition, Kaiser Permanente also makes patient-clinician messaging available through “My Health Manager. My Health Manager is Kaiser Permanente 's personal health record, linked to its comprehensive electronic health record system, Kaiser Permanente HealthConnect(R). My Health Manager users can access their health records, view lab test results, email their physicians, request prescription refills, make, change and cancel appointments for themselves and, if authorized, also for family members ( Telemedicine Business Week, 2012).However, despite of the benefits of using online messaging, there are many physicians who are hesitant to adopt the practice. One of the main reasons is the ethical implications of patient-clinician
While using social media can be valuable to doctors and nurses, inappropriate use of these tools can be devastating to a health professional career. Here are some examples
In light of available security measures and their widespread acceptance within the information security community, there is no excuse for healthcare organizations to fail in fulfilling their duty to protect personal patient information. Guaranteeing the confidentiality and privacy of data in healthcare information is crucial in safeguarding the data of patients as there should be a legal responsibility to protect medical records from unauthorized access.
At the same time, health care organizations find challenges in adopting social media. Hospital and medical practices are risk adverse and generally cautious about new technology trends without clear value. There are questions about whether social media use by hospital employees is a waste of time, or even worse, presents risks of violating HIPAA or leaking proprietary information. Hospital IT departments are concerned about security risks, such as the use of tinyurl.com, which can mask malicious Web sites. Privacy concerns, particularly the vulnerability of social media accounts, are also cited as a reason to avoid social media. (John Sharp 2010).