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City Of Angels

Decent Essays

Best known as the City of Angels, Los Angeles is a dramatically diverse environment According to the United States Census Bureau (2016), there is a consistently growing population in Los Angeles; and as of 2015 there is a population of more than 3 million individuals. This shows a great jump of 4.7% in comparison with 2010. The percentage is divided amongst children under the age of 5 (6.6%), persons between 6 years and 18 years (23.1 %), 19 years and 64 years (59.8%), and 10.5% of the population in Los Angeles are persons above the age of 65 years. From an ethnic standpoint, Caucasian individuals make up 49.8% of the entire population, while Hispanic individuals fall right behind at 28.7%. Surprisingly, 23.5% of the people in Los Angeles …show more content…

For example, a billboard can be placed in an area that is frequented by the population the system is targeting.
Patient privacy being tampered with wins as the biggest disadvantage of implementing email and social media in the healthcare marketing circle. For example, if the messages to the patients are not encrypted effectively, they may be accessed by unauthorized individuals. Most establishments require putting the word “secure” before any email message; which automatically encrypts any email that is crossing the healthcare software barrier.
Incoming and outgoing messages whether it is email or social media need to be filtered and supervised at all times to prevent spam and virus mishaps. If unprofessional content is shared by the healthcare team, this may lead to tarnishing and a distasteful image of the profession. Another disadvantage that can be created is violating patient boundaries as they may extend to become friends on the social media platforms (Ventola, 2014).
Social media tends to be slightly loose at times with an abundance of opinions and statements. It could only take one statement being made by a potential consumer or any type of marketing announcement that could come off as offensive or biased. Billboards are great if individuals are driving on one of the busiest freeways ever known which would be Interstate 405; taking the title of being the most congested

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