Classic Knitwear Case Essay examples

710 Words Feb 17th, 2013 3 Pages
Classic Knitwear Case

1. Does the product “fit” Classic’s financial and strategy needs, and its capabilities?

In terms of the strategy, the new product does strategically align with its current operations. The new product will remain unbranded showing only the Guardian name and, although, Classic has a greater market share in the wholesale sector, concentrating on their retail channels does have a good potential for growth. Successfully breaking into this sector will require a good task force; however, hiring sales reps specifically focusing on this sector as Miller did will help sustain a steady sales course. Plus, with Guardian having a reported 95% consumer awareness of their products will potentially alleviate pressure in
…show more content…
What problems do you see in the proposal marketing program?

After analyzing the proposal, we can see that there is a gap between what the potential market is demanding versus what is the required amount of purchases needed in order for the

More about Classic Knitwear Case Essay examples