Closing Price Manipulation

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

• The promoters have been trying to promote the concept through press and meeting with retailers.

The five events are correlated and occurring over approximate five months from 18th August 2010 to 13th December 2010.

When speculators buy penny stocks, they have to collect as much info as practical before making an investment. A company's background and their prior practices need to be considered when purchasing penny stocks. This is vital in order that they make a clever decision and make the best from the penny stocks to hand. Penny stocks are a straightforward and swift technique to earn more substantial profits if the investment is done sensibly. I have assembled some top penny stocks for 2010 which are anticipated to make financiers giant return on their investment.

Promotion Decision- Retailer’s use and or all five promotions tools- advertising, personal selling, sales promotion, public relations

External promotions (i.e., advertising, public relations, sale promotions) reach customers by delivering information in various ways. Commercials are an important part of advertising in today’s world. A large number of AT&T customers have been reached through commercials. Window ads are also a great way to catch the eyes of individuals passing by stores. Companies use window ads to deliver information that is important like a promotion or the release of new electronics. By using window ads, the information still reaches customers without spending a lot of money on a promotions that will end soon. However, AT&T has implemented interactive promotions to communicate with potential customers. A large portion of individuals today are on Facebook a vast amount of the time. Therefore, AT&T has purchased a set date and time from Facebook that will run their ad on members’ news feed. AT&T has created a strong foundation in which customers feel comfortable with not only their products but, the company

A Promotion mix is to gain awareness of target segment on the existence of a product or services and the benefits it confers to customers. The tools of promotion in a company are advertising, personal selling, public relations, marketing and online promotion. For the Apple Company to realize this strategy it has to train their staff to a high level of promotion. Personal selling is a form of promotion relevant to the Apple computers company and to the retailers authorized. The staff gets training on the knowledge of the product with a great focus on the sales of Apple computers. The people doing sales are in the best position to provide an immediate effect on the promotion of Apple computers (Nijs et al, 2001).. The Apple Company uses a range of media advertising to promote the Apple computers. The internet, prints and alternative media like billboards are among the channels for the advertisement of the computers. Advertisement is a very important tool for the company to gain new clients and sales.

Despite the increase in advertising costs, DiscounTech’s actual revenue increased and is forecasted to continue increasing over the next years. The most common sources of awareness of DiscounTech were word-of-mouth from friends and colleagues of users and employees, and the sector’s website itself. Another source of brand recognition is through TechSoup which also includes e-mail newsletter and product offerings and announcements. These communications strategies do not require huge amount of budget and resources to DiscounTech as long as the sector continues to provide reliable products and excellent customer service. Another effort made by DiscounTech to attract a certain number of new web site visitors each month is through online advertising, either e-newsletters or banners. This strategy cost DiscounTech large amounts of money which resulted to a 31% increase in expenditures over the previous

For your email marketing campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product's page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.

To date, media coverage and word of mouth have been the primary drivers of their sales leads and have helped to achieve sales without traditional advertising and at relatively low marketing costs. They use traditional means of advertising including product placement in a variety of media outlets and pay-per-click advertisements on websites and applications relevant to their target demographics (Tesla, 2013).

On the last Stock Market game, i chose four companies as my targets(Apple, Google, Pandora and Fitbit inc), but this time i added two more companies:KBH and SONS. In this financial journal,i will record each company’s stock movement and my personal opinion.

Promotion is the most important component in the 4 P's, so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today's paper I am going to start off by discussing some promotional vehicles that Dell uses to promote their computer products. Secondly, I am going to briefly analyze how the selected promotional methods position the products to appeal to its target audience. Lastly, I am going to identify where the

To promote awareness, we pass fliers around the vicinity to potential customers. This may also result to an increase in sales if passed on to the right people.

They set up a separate department for direct communication through mails. The offers and mails were sent specifically to those people who are most likely to take that offer thus improving the efficiency of their marketing campaign.

In an effort to continue commerce, consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed to reach consumers. Coupons, Sampling, Bonus packs, Price-offs, Refunds and rebates, contests and sweepstakes and premiums have proven quite useful in soliciting business (Clow & Baack, 2012, p. 313). It is nearly impossible to not be