Coca Col A Long And Impressive History That Saw The Very Different Examples Of Advertising

1509 WordsJun 1, 20167 Pages
Coca-Cola Advertisement The brand of Coca-Cola has a long and impressive history that saw the very different examples of advertising. To begin with, it was invented in the nineteenth century and gained its name by its two main ingredients - cola nuts (from which caffeine can be derived) and coca leaves. What is interesting, the coca-cola logo was created in the nineteenth century by Frank Mason Robinson. (Pendergarst 46) He invented the name of Coca-Cola and proposed the cursive script. What is more, the inventor of the logo of Coca-Cola also played a great role in its advertising. He invented such a strategies as covering Atlanta with the streetcar signs and banners and presenting thousand of free drink coupons of Coca-Cola. Such a strategies were the first steps of the development of the Coca-Cola advertising. In addition, what is also interesting is the fact that Karl Lagerfeld was the latest designer of Coca-Cola aluminium bottles. He also was one of the inventors of the famous Coca-Cola contour bottle. That is also to mention that the practice of the engagement of the fashion designers to the creation of the Coca-Cola bottles was not rare. For example, the last versions of the Coca-Cola light soda were also created by the fashion designers. Last but not least, it can be taken into account that the advertising campaign of Coca-Cola affected the whole American culture. For instance, it created the image of Santa since it was used in the early thirties of the twentieth

More about Coca Col A Long And Impressive History That Saw The Very Different Examples Of Advertising

Open Document