Coca Col Marketing And Advertising Campaigns

2542 Words Nov 28th, 2016 11 Pages
If I am going to spotlight a historic company with tons of great advertising to learn from, who is better than Coca-Cola? This classic brand started of reminding us to “Drink Coca-Cola” since 1886 and now recently encourages everyone around the world to “Open Happiness” every day. Even though their slogans are always changing as the years go by, one thing that has remained constant throughout the history of Coke is the innovative marketing and advertising campaigns that have launched and re-launched the brand. Coca-Cola advertising history is filled with famous campaigns that rank among the best in the world.
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a unique tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water. It was deemed “excellent” by those he had chose to sample it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, which is still used today.
When it first launched in the late 1800s, Coca-Cola was already ahead of its time in its marketing, using coupons and creating branded merchandise. Coca-Cola may be one of the best-known brands in the world today, but that wasn 't always the case. However, by the beginning of the next century, it had a surprising million dollar…
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