Coca-Cola Ad Campaign Essay

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Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors. Our target market can be explained in just one word, everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age, race, religion or what kind of financial status you have. The main thing that we need to do, is to take back all of the people that our competitors have taken away from us over the years. Though we do have great customer loyalty we want to increase the numbers. What's wrong with being the ultimate best? Nothing and that is exactly what…show more content…
But, when Pemberton and Willis were making another batch Willis accidentally added soda water instead of regular water to the mixture. What a great mistake. When this happened it gave their drink a great new taste, which tasted different from the one in Atlanta, Venable. After sending samples to Jacob's pharmacy, which they were sold for five cents a glass in town he found that people absolutely loved his drink and wanted more of it. Pemberton decided to advertise his soda-fountain beverage as being, "delicious, exhilarating, refreshing and invigorating." Right before the beverage was going to be launched he was visited by two business men that wanted to interest him in a color printing device. They instead ended up becoming partners with Pemberton in the "Pemberton Chemical Company". John Pemberton's bookkeeper, Frank Robinson, suggested Coca-Cola for the name of the beverage since those were the two main ingredients used in the beverage. They agreed and since Robinson was also a man with great penmanship he was the first one to script "Coca Cola" in cursive flowing letters, which obviously is still the famous logo used for Coca-Cola today. After this Robinson made many great marketing suggestions to the Pemberton for the company. He later told Pemberton about the importance of advertising to his beverage. He told he that once the drink was ready to be sold that he should hand out some type of coupon allowing consumers to have a Coca-Cola drink

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