Coca Cola Case Study

Coca Cola is one of the most famous and iconic brands in the world. In fact, it is so popular that according to Coca Cola’s most recent newsletter the word “Coca Cola” is the second most understood term worldwide only behind the word “okay.” Coca Cola origin roots can be traced back all the way to 1886 when Coca Cola was invented by John Pemberton who then with the help of his friend Frank Robinson named the drink “Coca Cola” and later on patented the Coca Cola extract. However, in 1888 both the Coca Cola brand name and its formula were acquired by Asa Griggs Candler who would go on to make Coca Cola an iconic brand and would lead an evolution that would change the beverage industry forever. However, Coca Cola would not be where it is now without several key milestones which guided the company to its success now. Some of these key milestones include in 1904 releasing its first Coca Cola Advertisements on magazines and artworks nationwide which began Coke’s popularity as it would go on to be a star in the beverage industry. This led to another key milestone in 1930 as Coca Cola decided to take its company internationally and compete in markets outside United States. This is important as this event lead to enormous success and brand value for Coca Cola as a world famous beverage product. Coca Cola’s successful entry into international markets was just the beginning for its success and these accomplishments would continue in 1950 as Coca Cola achieved another key

The multi-billion dollar brand, Coca Cola, which represents a soft carbonated soda, was invented in 1886. It was Dr. John S. Pemberton, hailing from Atlanta, who through curiosity invented such distinct soda. However, businessman Asa Griggs Candler, with his brilliant business ideas and marketing strategies bought out Coca- Cola and the beverage expanded into been the most dominating soft-drink in the world. The successful production of the beverage led to the owners of Coca Cola Company to protect their recipe of the beverage by using a trade secret. With the use of the trade secret, the secret must have been kept because this method was not as formal as a patent. The owners and executives will go to great lengths to ensure the recipe remains a secret. Hence, it has been rumoured that only two Coca-Cola executives are required to know the formula, and each will only be given access to different halves of the formula. In addition another effort to keep Coca-Cola a secret was to writing down the formula. However, the formula was written down after, the ownership of the company was handed over to Woodruff, to be used as collateral for a loan. The secrecy of the formula continued as the formula was stored in the vault of banks and as of the 125th Anniversary the vault was moved to World of Coca-Cola at Atlanta, where it

The history of Coca Cola dates all the way back to 1886 when John Pemberton, a pharmacist that studied medicine and pharmaceuticals at the Reform Medical College of Georgia in Macon, stumbled upon a taste bud enchanting drink that is well known today as Coca Cola. Pemberton’s preference was medical chemistry rather than regular medicine which explained his many attempts on trying to create a successful medicinal beverage. He created the syrup and took it to his neighborhood pharmacy where he got it carbonated. Then he took it to his partner/book keeper, Frank M. Robinson, where they came up with the name Coca Cola and got the drink established.

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

COCA COLA has introduced vendor machines in foreign countries. Besides COCA COLA is using the latest technologies in producing the beverages and they are using the superior technologies in order to maintain the safety of their products. For using adequate technological facilities COCA COLA can run their production from the countries they are doing business. Recently COCA COLA has introduced first ever recyclable plastic bottle.

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

John Pemberton did not have Coca-Cola patent for securities reasons. He instead went with trade secret where his secret formula is safely hidden in a banks vault in Georgia. Trade Secret allows John to restrictions to information of the company as well as limited the number of people who know the information. Trade Secret kept Coca-Cola safe from being copied and people knowing the ingredients. This is a reason why this soft drink has became so successful.

Coca-cola is a well known brand throughout the world. The start of Coca-cola was in 1886 by a pharmacist named Dr. John S. Pemberton in Atlanta who originally intended for the the beverage to be patience medicine. (The Coca-Cola foundation, 2016) Dr. Pemberton made the drink formula but a partner and friend of his, Frank M. Robinson, named this new drink. Robinson decided to name the drink Coca-Cola because, when it was first made the drink did contain small amounts of cocaine. In 1888, Pemberton started to sell portions of business, a majority of the the company sold was to businessman named Asa G. Candler. (Coca-Cola History, 2016) With Chandler’s help that same year, Coca-Cola expanded to soda fountains in Atlanta as well as many other states in the U.S, Coca-Cola now being in popular demand all over the U.S, Chandler brought it from soda fountains to the portable bottles. The first bottling machinery was available in Mississippi and eventually grew from there. In 1899, just three years after the first bottling machinery; three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola bottling system. (Coca-Cola History, 2016) The more popular the drink became the more people would talk about the effects it had on people. With negative publicity starting

* The Cola companies especially Coke has gone through great lengths to protect their recipe and keep it a secret. As a result of the extended histories and establishes brand names, Coke and Pepsi have become a respected and well known household name, this in itself gives their product and added value that cannot be replicated by bottling companies.

Dr. John Pemberton is the individual behind the Coca Cola firm, and he incepted in it in 1886. Pemberton was a pharmacist from Atlanta, Georgia in the USA. Due to curiousity, Pemberton happened to stir a liquid that was caramel-colored, and then he made a solution of it with carbonated water. A sample of people tasted it and agreed it was special and Jacob’s Pharmacy put it on the shop shelves for a cost of five cents for a glass (Dhar et al., 2005). The first year saw a sale of only nine glasses every day. Over a hundreds of years have passed and by now, the firm has produced syrup exceeding ten billion gallons with over 1.8 billion servings per day in the entire globe. Pemberton died in 1886, meaning he did not live to see the success of a drink he had made. Thereafter, an Atlanta-based entrepreneur, Asa Griggs Candler, secured the business, buying the entire rights of Coca Cola by 1891 for about $2300, thus making him the first president and leader who brought a mission and mission that built the Coca-Cola brand (Slater, 2001). The Coca Cola Company together with its subsidiaries only produces the syrup, which is distributed to all bottlers in the world within that franchise. These bottlers hold exclusive rights to their territories, and they produce the final products in bottles and cans right from the syrup when combined with water and sweeteners. Distribution is done from these bottlers to retailers, hotels, and vending machines.

When looking into the product and plans, it can be compared to those of a Fortune 500 company such as Coca-Cola. Njoku Bottle Water has a similar plan when it comes to the bottling and distribution of the product. In 1963, a company named Slovenija signed a contract with Coca-Cola and was licensed to produce and sell coca-cola products. Coca-Cola is known to have a unique business and operational strategy. There are a number of things that are done in order for there to be a product in the company. For Coca-Cola, they start off with water that is processed and made pure then they have their sugar and sweeteners which are regularly controlled for compliance with regulations. When the water, sugar, and sweeteners are mixed in the reservoir, the syrup is made. Concentrates of Coca-Cola are then added to the syrup and blended to create the final Coca-Cola syrup which is then blended with purified water and carbon-dioxide is added. After this process, the product is

Coca-Cola was founded by an Atlanta pharmacist by the name of Dr. John S. Pemberton in 1886. Dr. Pemberton moved from Columbus, Georgia, in 1869 to Atlanta. In 1885 he set up a chemical laboratory in Atlanta. Pemberton created flavored syrup that was mixed with carbonated water. Researchers states that Pemberton added caffeine to the syrup so that it could be marked as a headache remedy. The syrup that Pemberton created was known for relieving indigestion and exhaustion in addition to being refreshing and exhilarating (Advameg 2017). Dr. Pemberton’s partner Frank M. Robinson was known for the creating of the beverage name Coca-Cola, as well as designing the trademark. Dr. John Pemberton later on died two years after creating the amazing beverage of all times. After Pemberton died the business was later sold to an Atlanta business man by the name of Asa G. Candler. Coca-Cola is considered to be the best selling beverage in the world.

Coca cola was first formulated at Pemberton’s eagle drug and chemical house originally as a coca wine as a prototype for the substitute of a problematic drug by Pemberton who was colonel

I bet you didn’t know that Coca-Cola’s formula, which included the ingredients kola nuts and coca leaves, was created as a remedy. The soft drink was created by John S. Pemberton in 1886 as a nerve tonic to help him deter from using morphine. This remedy was said to “cure” morphine addiction, indigestion, nerve disorders, impotence, and headaches. Consumers preferred the original formula over the “New Coke” which was introduced in 1985. The original formula is a trade secret that is accessible by 2 appointed executives. The company’s logo, bottle shape, and formula are the signatures of the company giving it a position ahead of competitors by making it recognizable compared to others. The company has developed a business-level strategy, a corporate-level, and competition that continues to play role in its success.

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991.