Coca Cola 's Business Level Strategy Essay

1142 Words5 Pages
I bet you didn’t know that Coca-Cola’s formula, which included the ingredients kola nuts and coca leaves, was created as a remedy. The soft drink was created by John S. Pemberton in 1886 as a nerve tonic to help him deter from using morphine. This remedy was said to “cure” morphine addiction, indigestion, nerve disorders, impotence, and headaches. Consumers preferred the original formula over the “New Coke” which was introduced in 1985. The original formula is a trade secret that is accessible by 2 appointed executives. The company’s logo, bottle shape, and formula are the signatures of the company giving it a position ahead of competitors by making it recognizable compared to others. The company has developed a business-level strategy, a corporate-level, and competition that continues to play role in its success. Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success of the company because it allows for the company improve to adapting to environmental changes, learn and teach new skills, and gain leverage over core competencies which in turns increases its value. Coca-Cola does not have an issue with introducing and innovating products to its

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